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E. Thenral
E. Thenral
Anna University
Verified email at annauniv.edu
Title
Cited by
Cited by
Year
Product Involvement and Self-efficacy on Perceived Value of Co-design
E Thenral, L Suganthi
Anthropologist 34 (1-3), 20-27, 2018
12018
Empowering consumers with aesthetic appeal and product involvement through co-design for value enhancement
E Thenral, L Suganthi
The journal of contemporary issues in business and government 27 (2), 6897-6902, 2021
2021
Role of Perceived Value and Brand Trust in Influencing the Customers’ Purchase Intention towards Mass Customized Products: A Serial Mediation Model
E Thenral, L Suganthi
The journal of contemporary issues in business and government 26 (2), 2283-2293, 2020
2020
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Articles 1–3