| The Role of Corporate Social Responsbility in India MNT Dr. Simran Kaur Research Journal of Commerce and Behavioural Sciences 6 (3), 29-34, 2017 | 19 | 2017 |
| Impact of Digital Market on Consumer Buying Behaviour NTD Kaur National Conference on People, Planet and Profit in Sustainable Development …, 2018 | 17* | 2018 |
| Analysis of Relationship between Digital Marketing and Customer Relationship Management RV Nidhi Tandon, Simran Kaur International Journal of Advanced Science and Technology 29 (8), 412-418, 2020 | 10 | 2020 |
| Growth of Advertising Industry in India N Tandon International Journal of Recent Scientific Research 9 (1(K)), 23622-23625, 2018 | 8 | 2018 |
| The Effects of Private Label Brand Strategies on Consumer Perception DJV Nidhi Tandon Improving Marketing Strategies for Private Label Products, IGI Global, 187-205, 2019 | 3* | 2019 |
| Structural Equation Modeling Approach To Shaping Of Differences In Private Label Adoption In Groceries Segment NTDJ Verma Journal of Contemporary Issues in Business and Government 27 (1), 2569-2575, 2021 | 2* | 2021 |
| Consumers' perception towards private label brands in Delhi region NTDJ Verma International Journal of Business and Globalisation 25 (3), 396-403, 2020 | 1 | 2020 |
| The Rising Power of Private Brands in India DJV Ms. Nidhi Tandon Research Journal of Social Science and Management 6 (8), 36-39, 2016 | 1 | 2016 |
| Analysis of Factors Affecting Purchase of Dietary Supplements SMN Tandon Journal of Comprehensive Business Administration Research, 2024 | | 2024 |
| Determinants of consumer preference towards private label and manufacturer brands in organised packaged food retailing: a factor analysis approach NTJ Verma International Journal of Indian Culture and Business Management, 508-523, 2023 | | 2023 |
| Marketing & Management In Business Development ASP Dr. Ansuman Samal, Dr. Sumeet Gupta, Nidhi Tandon | | 2022 |
| AN INVESTIGATION OF CONSUMER PSYCHOLOGY AND PERCEPTIONS AND THEIR IMPACT ON PERFORMANCE MANAGEMENT N Tandon Vidyabharati International Interdisciplinary Research Journal (Special Issue …, 2021 | | 2021 |
| A Review of Literature on Factors Determining Private Label Adoption in Food Retailing in Indian Markets NTDJ Verma Test Engineering and Management 83, 25153–25161, 2020 | | 2020 |
| Contemporary Trends in Education Transformation Using Artificial Intelligence GSM Simran Kaur, Nidhi Tandon Transforming Management Using Artificial Intelligence Techniques, 15, 2020 | | 2020 |
| A STUDY OF CONSUMER PREFERENCE TOWARDS PRIVATE LABEL FOOD PRODUCTS IN DELHI N Tandon ZENITH International Journal of Multidisciplinary Research 5 (5), 251-257, 2015 | | 2015 |
| A New Form of Marketing Myopia N Tandon International Transactions in Applied Sciences 1 (02), 125-131, 2009 | | 2009 |
Jayender vermaProfessor ofVerified email at mriu.edu.in
Jayender vermaProfessor ofVerified email at mriu.edu.in