| Measuring service quality: SERVQUAL vs. SERVPERF scales SK Jain, G Gupta Vikalpa 29 (2), 25-37, 2004 | 1332 | 2004 |
| Green marketing: An attitudinal and behavioural analysis of Indian consumers SK Jain, G Kaur Global business review 5 (2), 187-205, 2004 | 426 | 2004 |
| Role of socio-demographics in segmenting and profiling green consumers: an exploratory study of consumers in India SK Jain, G Kaur Journal of International Consumer Marketing 18 (3), 107-146, 2006 | 361 | 2006 |
| Green marketing: An Indian perspective. SK Jain, G Kaur Decision (0304-0941) 31 (2), 168-209, 2004 | 195 | 2004 |
| Consumer ethnocentrism and its antecedents: An exploratory study of consumers in India SK Jain, R Jain Asian Journal of Business Research 3 (1), 1-18, 2013 | 87 | 2013 |
| Exploring impact of consumer and product characteristics on e-commerce adoption: A study of consumers in India SK Jain, M Jain Journal of Technology Management for Growing Economies 2 (2), 35-64, 2011 | 50 | 2011 |
| Market orientation and business performance: the case of Indian manufacturing firms SK Jain, M Bhatia Vision 11 (1), 15-33, 2007 | 36 | 2007 |
| Product related antecedents of consumer involvement: An empirical investigation SK Jain, K Sharma Vikalpa 25 (1), 29-42, 2000 | 30 | 2000 |
| Relevance of personal factors as antecedents of consumer involvement: an exploration SK Jain, K Sharma Vision 6 (1), 13-24, 2002 | 25 | 2002 |
| Strategic green marketing: How should business firms go about adopting it SK Jain, G Kaur The Indian Journal of Commerce 56 (4), 1-16, 2003 | 24 | 2003 |
| Consumer attitudes towards business firms’ marketing philosophy, consumerism and government regulations in India: A cross-sectional analysis SK Jain, P Goel Vision 16 (4), 253-271, 2012 | 20 | 2012 |
| Consumer attitudes towards business firms' marketing philosophy consumerism and government regulations in India: A cross-sectional analysis SK Jain, P Goel Vision: The Journal of Business Perspective 16 (4), 253-271, 2012 | 20 | 2012 |
| Does outcome quality matter? An investigation in the context of banking services in an emerging market S Jain, SK Jain Journal of Consumer Marketing 32 (5), 341-355, 2015 | 18 | 2015 |
| Export attitudes and behaviour in India: A pilot study SK Jain, MC Kapoor Journal of Global Marketing 10 (2), 75-95, 1996 | 15 | 1996 |
| Consumer ethnocentrism, its antecedents and consequences to consumer Attitudes towards domestic and foreign made products: A theoretical framework SK Jain, R Jain Business Analyst 31 (1), 23-46, 2010 | 13 | 2010 |
| Searching for critical success factors: A dimension-specific assessment of service quality and its relationship with customer satisfaction and behavioral intentions in fast … SK Jain Global Cases on Hospitality Industry, 79-116, 2008 | 13* | 2008 |
| Green marketing: Conceptual issues and strategic orientation SK Jain, G Kaur Review of Commerce Studies 22 (1 & 2), 21-48, 2003 | 9 | 2003 |
| Green marketing: Conceptual issues and strategic orientation SK Jain, G Kaur Review of Commerce Studies 22 (1), 21-48, 2003 | 9 | 2003 |
| Consumerism and consumer attitudes towards marketing: Insights from past studies and direction for future research SK Jain, P Goel Journal of Business Thought 1, 112-140, 2010 | 8 | 2010 |
| Export performance and export marketing strategies SK Jain Commonwealth Publishers, 1988 | 8 | 1988 |
