| CSR and corporate branding effect on brand loyalty: a study on Indian banking industry SK Pratihari, SH Uzma Journal of Product & Brand Management 27 (1), 57-78, 2018 | 116 | 2018 |
| Corporate Social Identity: An Analysis of the Indian Banking Sector SK Pratihari, SH Uzma International Journal of Bank Marketing 36 (7), 1248-1284, 2018 | 31 | 2018 |
| A Survey on Bankers’ Perception of Corporate Social Responsibility in India SK Pratihari, SH Uzma Social Responsibility Journal, 2019 | 24 | 2019 |
| Financial modelling for business sustainability: A study of business correspondent model of financial inclusion in India SH Uzma, SK Pratihari Vikalpa 44 (4), 211-231, 2019 | 11 | 2019 |
| Environmental disclosure and financial performance: an analysis of carbonex indexed companies in India J Sharma, SK Pratihari, S Verma International Journal of Business Governance and Ethics, https://www …, 2024 | | 2024 |
| Examining BOP Customers’ Package-Size Choice Decision SK Pratihari, AK Jaiswal Proceedings of International Conference on Business Management 18, 2021 | | 2021 |
| The Effect of CSR on Brand Loyalty: Mediating Role of Corporate Branding Dimensions SK Pratihari, SH Uzma Proceedings of International Conference on Business Management 18, 2021 | | 2021 |
| Total Quality Perspective in Professional Education For Achieving Excellence SK Pratihari, SK Moharana Srusti Management Review 6 (1), 79-84, 2013 | | 2013 |
| Financial Inclusion through financial literacy – Need and Challenges in Indian Perspective SK Pratihari, RN Mohapatra Financial Inclusion in India - Challenges and Strategies 1, 105, 2013 | | 2013 |
| STRATEGIC LEADERSHIP FOR TRANSFORMATION: Managing Change for Competitive Advantage SK Maharana, SK Pratihari | | |
shigufta hena uzmaAssociate Professor of Finance, NIT RourkelaVerified email at nitrkl.ac.in
shigufta hena uzmaAssociate Professor of Finance, NIT RourkelaVerified email at nitrkl.ac.in