| A quantitative analysis on the correlation between industrial experience and stress level changes in banking industry G Gopika International Journal of Advance Research In Science And Engineering 3, 25-32, 2014 | 8 | 2014 |
| Evangelism as a marketing strategy in the challenging and innovative business scenario: a theoretical overview G Gopika, KG Rajani International Journal of Science Technology and Management 5 (6), 136, 2016 | 7 | 2016 |
| Women Empowerment through Entrepreneurship and Its Glitches: A Theoretical Approach RJEMJ Gopika G. International Journal of scientific research and management (IJSRM) 3, 2680-2682, 2015 | 3 | 2015 |
| Unraveling The Complexity Of Investor Sentiment: A Multidimensional Exploration Within The Theoretical Landscape Of Behavioral Finance G Gopika, R Resmi Educational Administration: Theory and Practice 30 (5), 4506-4511, 2024 | | 2024 |
| INVESTOR AWARENESS AND PERCEPTION OF INVESTMENT AVENUES: A CASE STUDY OF KERALA, INDIA RR Gopika G INTERNATIONAL JOURNAL OF INNOVATION IN ENGINEERING RESEARCH & MANAGEMENT 11 …, 2024 | | 2024 |
| HERDING BEHAVIOUR, AND THE EFFECT ON INVESTMENT DECISIONS OF RETAIL INVESTORS RR Gopika G Special Issue on Emerging Techniques in Interdisciplinary Sciences 11, 2274-2284, 2021 | | 2021 |
| Demonetisation of Legal Tender Money in India: Boon or Bane to the Parallel Economy; A Hypothetical Inquiry GG Rajani K G International Journal of Applied Business and Economic Research 15 (22), 235-240, 2017 | | 2017 |
| An Exploratory Study on the outcome of Demonetisation on the Usage of E-Banking Services among Employed Women GG Athira H International Journal of Economic Research (Serials publications) 15 (14 …, 2017 | | 2017 |
| A Theoretical review on the Employee Inclination towards Technological Amelioration in the Banking Sector in India: Contemporary Scenario G G International Journal of Applied Business and Economic Research (Serials …, 2016 | | 2016 |
| Influence Of Television Advertising On Purchase Decision Making Of FMCG Products PNJJM Gopika G. International Journal of Research in Commerce and Management 6 (8), 62-65, 2016 | | 2016 |
| An Empirical Analysis on the Financial Literacy And The Investment Perspective Of Working Women G G International Journal of Research in Commerce and Management 6 (8), 53-55, 2016 | | 2016 |
| Repercussion of Advertisement Appeals On Dynamic Buying Demeanor KGR Gopika G International Conference on Recent Innovations in Science, Technology …, 2016 | | 2016 |
| CONCEPTUAL OVERVIEW OF SHADOW ECONOMY: SOCIOECONOMIC IMPACT AND RAMIFICATION ON THE SUSTENANCE OF A NATION G GOPIKA Innovare Journal of Business Management 4 (3), 2016 | | 2016 |
| A Theoretical approach on the moderating effect of competitive positioning on consumer reactions to Corporate Social Responsibility GG Preetha R American International Journal of Research in Humanities, Arts and Social …, 2015 | | 2015 |
| Guerrilla marketing: as an apparatus for “interactive and embedded advertising tool for marketing goods”; through innovative sources of social networking G G. International Journal of scientific research and management (IJSRM), 3, 2677 …, 2015 | | 2015 |
| Corporate Social Responsibility: Strategic Implication of Adopting Green Marketing in Indian Companies G Gopika International Journal of scientific research and management (IJSRM) 3 (4 …, 2015 | | 2015 |
| Indian Business Environment: Emerging issues and Challenges KGRG Gopika UGC sponsored National Conference on : “Doing Business in India- Challenges …, 2014 | | 2014 |
K G RajaniAssistant Professor, Amrita Vishwa VidyapeethamVerified email at asas.kh.amrita.edu
K G RajaniAssistant Professor, Amrita Vishwa VidyapeethamVerified email at asas.kh.amrita.edu