| Impact of marketing mix on consumer buying behavior in organic product N Indumathi, D Dawood International Journal of Research in Finance and Marketing 6 (10), 43-54, 2016 | 33 | 2016 |
| Educational Imperatives: Preparing Students for the Security Demands of 6G Networks V Rekha, N Indumathi, KB Nair, R Rajmohan, ASG Gupta, S Gupta 6G Security Education and Multidisciplinary Implementation, 76-95, 2024 | | 2024 |
| An Inquiry into the Availability of Digital Infrastructure for Effective Online Teaching-Learning: Teachers’ Perspective in the Private Colleges of Tier-II Cities in Tamilnadu … DNIDNJ Dr. R.Prakash Korea review of international studies 15 (37), 2022 | | 2022 |
| Employee perception towards attrition in IT industry-With special reference to Chennai city KB Nair, N Indumathi, S Farzana Journal of Statistics and Management Systems 25 (5), 1147-1159, 2022 | | 2022 |
| A Study On The Impact Of Brand Influence In Innovation Of Product-Organic Soap. R Monisha, I Shanmugapriya, ML Mayalekshmi, N Indumathi, KB Nair Turkish Online Journal of Qualitative Inquiry 12 (3), 2021 | | 2021 |
| Organic Consumers’ View on Brand Equity: Effects of Brand Awareness, Perceived Quality Brand Loyalty, Brand Association, and Brand Image INDRDA DAWOOD International Journal of Advanced Science and Technology 28 (7), 303 - 315, 2019 | | 2019 |
| A Study On the effect of Brand Awareness on Purchase decision of Organic Food Product I N M-Infiniti Journal of Management 12 (special issues 1 ISSN - 0973 7197), 129-136, 2018 | | 2018 |
| Consumers perception towards organic products in urban area of Chennai city I N Two days National seminar on Globalization, Information Technology and …, 2017 | | 2017 |
| A Study On Consumers Behaviour Towards Organic Food Product In Chennai City. I N Annamalai International Journal of Business Studies and Research 8 (issues 2 …, 2017 | | 2017 |
| A study on Awareness level of Retailers and Consumers towards Green marketing I N Make In India - Opportunities on challenges for Indian Industry, 237-241, 2016 | | 2016 |
| Green marketing - an overview I N International Conference on Innovative Trend in Business and Management …, 2015 | | 2015 |
| A study on green marketing with special reference to organic product in urban area of Chennai city. I N International journal on advanced research, 17-21, 2015 | | 2015 |
| Consumers Attitude of organic food towards Healthy life. I N International journal of business intelligence and innovations 1 (Issues 2 …, 2015 | | 2015 |
| Customer satisfaction on service quality in hotel in urban area of Chennai. I N International journal of business intelligence and innovations 3 (2, ISSN …, 2015 | | 2015 |
| A Study on the Impact of Brand Equity on Consumers Purchase Decision of Organic Food Products in Chennai City N Indumathi Coimbatore, 0 | | |
