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Impact of Brand Equity Dimensions on Consumer Behaviour in the Context of Himalaya Products JB Mayekar Advanced Trends in Commerce and Management 4, 11-26, 2024 | | 2024 |
ATTITUDE AND INTENTIONS TOWARDS SOCIAL ENTREPRENEURS AMONG COLLEGE STUDENTS PF Judith, JB Mayekar, S Mishra Multidisciplinary Handbook of Social Exclusion Research, 39, 2023 | | 2023 |
Consumers’ Behaviour towards Over-The-Top Platforms: An Empirical Study CPPJB Mayekar Digital Transformation Trends in Commerce: It’s Impact on Indian Economy …, 2022 | | 2022 |
A PRAGMATIC EAMINATION OF THE FACTORS AFFECTING STUDENTS’ PERCEIVED PERFORMANCE IN THE E-LEARNING ENVIRONMENT DAPPJBM Chaitali P. Parker International Journal of Humanities, Law and Social Sciences 9 (6), 159-170, 2022 | | 2022 |
CONSUMERS’ BUYING BEHAVIOUR TOWARDS PATANJALI AYURVEDIC PRODUCTS: AN EMPIRICAL REPORT JBMDAP Pednekar International Journal of Humanities, Law and Social Sciences 9 (3), 14-27, 2022 | | 2022 |