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Chendragiri Madhavaiah
Chendragiri Madhavaiah
Associate Professor & Head, Department of Management, Pondicherry University, Karaikal Campus
Verified email at pondiuni.ac.in - Homepage
Title
Cited by
Cited by
Year
Consumer Attitude and Behavioural Intention towards Internet Banking Adoption in India
I Bashir, C Madhavaiah
Journal of Indian Business Research (ISSN print: 1755-4195) 7 (1), 67-102, 2015
3602015
Defining Cloud Computing in Business Perspective: A Review of Research
C Madhavaiah, I Bashir, SI Shafi
Vision: The Journal of Business Perspective (Print ISSN: 0972-2629, Online …, 2012
862012
Determinants of Young Consumers’ Intention to Use Internet Banking Services in India
I Bashir, C Madhavaiah
Vision: The Journal of Business Perspective (Print ISSN: 0972-2629, Online …, 2014
722014
Examining the influence of financial inclusion on financial well-being of marginalized street vendors: an empirical evidence from India
P Nandru, C Madhavaiah, V Arulmurugan
International Journal of Social Economics 48 (8), 1139-1158, 2021
472021
Trust, Social Influence, Self‐Efficacy, Perceived Risk and Internet Banking Acceptance: An Extension of Technology Acceptance Model in Indian Context
I Bashir, C Madhavaiah
Metamorphosis: A Journal of Management Research (ISSN: 0972-6225) 14 (1), 25-38, 2015
362015
An Investigation on Shoppers' buying behaviour towards apparel products in Bangalore City
SI Shafi, DC Madhavaiah
Pacific Business Review International 6 (8), 63-68, 2014
272014
The Influence of Brand Equity on Consumer Buying Behaviour of Organic Foods in India.
SI Shafi, C Madhavaiah
Journal of Marketing & Communication (ISSN: 0973-2330) 9 (2), 44-51, 2013
272013
Customer acceptance of internet banking services: A review of extensions and replications to technology adoption model (TAM)
I Bashir, C Madhavaiah, JR Naik
Asia-pacific marketing review 2 (1), 55-72, 2013
142013
Defining customer-based brand equity: An evaluation of previous studies
SI Shafi, C Madhavaiah
Srusti Management Review 7 (2), 34, 2014
132014
Impact of Demographics on Consumers Willingness to Pay Premium: A study of Organic food products
L Shashikiran, C Madhavaiah
International Journal of Research and Development–A Management Review 3 (3 …, 2014
132014
Impact of Socio Economic Factors on Purchase Behaviour of Organic Food Products
L Shashikiran, C Madhavaiah
International Journal of Economics and Business Administration 1 (2), 82-86, 2015
122015
Predicting the Success of Bank Telemarketing for Selling Long-term Deposits: An Application of Machine Learning Algorithms
DCM Premkumar Borugadda, Dr. Prabhakar Nandru
St. Theresa Journal of Humanities and Social Sciences 7 (1), 91-108, 2021
102021
Critical Analysis of Traditional and Modern Insurance Distribution Channels In India
I Bashir, C Madhavaiah, JR Naik
The Journal of the Insurance Institute of India (ISSN: 2278-6759) 38 (1), 59-68, 2013
102013
Perceived Service Quality Measurement in Parcel Delivery Services: Development and Validation of a Multidimensional Hierarchical Model.
C Madhavaiah, S Durga Rao, P Akthar
Journal of Marketing & Communication 4 (1), 2008
102008
Are HR professionals ready to adopt HR analytics? A study on analytical skills of HR professionals
C Madhavaiah, K Campus
Journal of Advanced Research in Dynamical & Control Systems 10 (08), 303-308, 2018
92018
Revisiting Technology Acceptance Model (TAM) at the Individual Internet Banking Adoption Level
I Bashir, C Madhavaiah
Metamorphosis: A Journal of Management Research (ISSN: 0972-6225) 13 (1), 42-56, 2014
92014
Determinants of young consumers’ intention to use internet banking services in India. Vision 18 (3): 153–163
I Bashir, C Madhavaiah
82014
An empirical study on the impact of promotional mix elements on brand equity: a study of FMCG in India
S Shafi, C Madhavaiah
Madras University Journal Of Business And Finance 1 (2), 46-56, 2013
72013
Potential Business Applications of Quick Response (QR) Codes
I Bashir, J Ramakrishna Naik, C Madhavaiah
Prajnan: Journal of Social and Management Sciences (ISSN: 0970-8448) 41 (4 …, 2013
72013
Small scale entrepreneurship in India
LK Latha, C Madhavaiah, B Murthy
Serbian Journal of Management 3 (2), 171-187, 2008
72008
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