| To Study the Influence of Content Related Factors on Consumer Purchase Decision with Respect to Social Media Platforms as Moderator G Archana, S Satpathy, PV Reddy Journal of Informatics Education and Research 4 (2), 2024 | | 2024 |
| To study the influence of follower related factors on customers purchase decision G Archana, DS Satpathy, DV Bhatnagar International Conference on Advances in Mangement and Technology(ICAMT-2024), 2024 | | 2024 |
| To Study the Influence of Content Related Factors on Consumer Purchase Decision with Respect to Social Media Platforms as Moderator G Archana, DS Satpathy, DV Bhatnagar The National Conference on Management Perspectives 2023 (NCMP 2023 …, 2023 | | 2023 |
| MANAGEMENT 4.0 Emerging Trends in Analytics and Digital Management National Conference on Management Perspectives (NCMP)-2023 BM Rao, S Sankala Management 15 (16th), 2023 | | 2023 |
| Internationalization of Higher Education in India: Benefits and Challenges G Archana, DS Satpathy, DS Lalitha Three day International Conference on Academic Leadership and Management in …, 2023 | | 2023 |
| A study on factors affecting influencer marketing G Archana, DS Satpathy Two Day Multi Disciplinary International Conference on "21st Century Skills …, 2022 | | 2022 |
| A STUDY ON IMPACT OF SOCIAL MEDIA NETWORKING SITES ON CONSUMER BEHAVIOUR MRSG ARCHANA, M RAJITHA | | |
Patha RajithaAssistant Professor
