| Ethical issues in the development of artificial intelligence: recognizing the risks MK Kamila, SS Jasrotia International Journal of Ethics and Systems, 2023 | 22 | 2023 |
| Changing values of millennials and centennials towards responsible consumption and sustainable society SS Jasrotia, P Darda, S Pandey Society and Business Review 18 (2), 244-263, 2023 | 20 | 2023 |
| Value co-creation in sharing economy: Indian experience S Koul, SS Jasrotia, HG Mishra Journal of the Knowledge Economy 13 (1), 387-405, 2022 | 19 | 2022 |
| Product adoption by small retailers in India S Koul, SS Jasrotia International Journal of Retail & Distribution Management 47 (11), 1163-1180, 2019 | 19 | 2019 |
| Does gender diversity on firm’s board affect dividend payouts? Evidence from India K Mulchandani, K Mulchandani, SS Jasrotia Future Business Journal 7 (1), 25, 2021 | 18 | 2021 |
| Determining supply chain effectiveness for Indian MSMEs: A structural equation modelling approach K Mulchandani, SS Jasrotia, K Mulchandani Asia Pacific Management Review 28 (2), 90-98, 2023 | 17 | 2023 |
| Ethics and marketing responsibility: A bibliometric analysis and literature review MK Kamila, SS Jasrotia Asia Pacific Management Review, 2023 | 17 | 2023 |
| Brick or click? Channel choice disruptions in travel industry SS Jasrotia, HG Mishra, S Koul Asia-Pacific Journal of Management Research and Innovation 15 (1-2), 16-26, 2019 | 16 | 2019 |
| Impact of sustainable tourism on tourist’s satisfaction: Evidence from India SS Jasrotia, MK Kamila, VK Patel Business Perspectives and Research 11 (2), 173-189, 2023 | 12 | 2023 |
| Do young consumers buy country made products? Evidence from India SS Jasrotia, S Koul International Journal of Management and Enterprise Development 19 (4), 378-397, 2020 | 11 | 2020 |
| Consolidation of Indian PSU banks and the way forward SS Jasrotia, T Agarwal Journal of Public Affairs 21 (1), e2133, 2021 | 10 | 2021 |
| A bibliometric review of organic menus at restaurants: Research streams and future research path VA Raj, SS Jasrotia, SS Rai, IA Ansari Journal of Quality Assurance in Hospitality & Tourism, 1-27, 2022 | 8 | 2022 |
| Acceptance of digital payments among rural retailers in India S Koul, S Singh Jasrotia, H Govind Mishra Journal of Payments Strategy & Systems 15 (2), 201-213, 2021 | 7 | 2021 |
| Board leadership and executive compensation: corporate governance in India I Sridhar, SS Jasrotia International Journal of Indian Culture and Business Management 20 (1), 11-20, 2020 | 7 | 2020 |
| Role of engagement in online gaming: a study of generation Z customers SS Jasrotia, MK Kamila, S Chib, HG Mishra Digital Creativity 33 (1), 64-76, 2022 | 6 | 2022 |
| Intensifying materialism through buy-now pay-later (BNPL): examining the dark sides VA Raj, SS Jasrotia, SS Rai International Journal of Bank Marketing 42 (1), 94-112, 2024 | 5 | 2024 |
| Disruptions in Indian Telecom Sector: A Qualitative Study on Reliance Jio SS Jasrotia, RL Sharma, HG Mishra Indore Management Journal 11 (1), 37-45, 2019 | 5 | 2019 |
| Product adoption by BoP retailers S Koul, HG Mishra, SS Jasrotia International Journal of Indian Culture and Business Management 19 (1), 51-66, 2019 | 5 | 2019 |
| Ethics in product marketing: a bibliometric analysis MK Kamila, SS Jasrotia Asian Journal of Business Ethics 12 (2), 151-174, 2023 | 4 | 2023 |
| Capital adequacy norms: banks compliance with Basel-III norms SS Jasrotia, HG Mishra, RL Sharma International Journal of Electronic Banking 2 (1), 16-37, 2020 | 4 | 2020 |
Surabhi koulAssistant Professor, FORE School of Management, New Delhi.Verified email at fsm.ac.in
