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Citations per year
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Cited by
All
Since 2019
Citations
15
10
h-index
2
2
i10-index
0
0
0
4
2
2016
2017
2018
2019
2020
2021
2022
2023
4
1
1
1
4
4
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JOSEPHINE LALITHA
Associate Professor, PSG College of Arts & science, Coimbatore-14
Verified email at psgcas.ac.in -
Homepage
HR and Marketing
Articles
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Cited by
Cited by
Year
Impact of TV advertisements on the buying behavior of rural people
JJ Lalitha, N Panchanatham
Management 2 (12), 311-313
, 2013
8
2013
An Empirical Study on the Impulsive Buying Behaviour of Online Shoppers of Z Generation
JJ Lalitha
Quing: International Journal of Commerce and Management 1 (4), 141-147
, 2021
4
2021
A Study On Quality Of Work Life Of Small Scale Entrepreneurs In OoTY
K Gunasundari, J Josephine Lalitha
International Journal of Management Research & Review 7 (2), 123-128
, 2017
2
2017
IMPULSIVE BUYING BEHAVIOUR OF RURAL PEOPLE: WITH REFERENCE TO FMCG PRODUCTS.
JJ LALITHA, N Panchanatham
CLEAR International Journal of Research in Commerce & Management 4 (10)
, 2013
1
2013
“Determinants of buying behaviour of rural consumers – with reference to food & Beverages
NP J.Josephine Lalitha
Indian Journal of Applied Research (IJAR).
, 0
“Determinants of buying behaviour of rural consumers – with reference to food & Beverages
PN J Josephine Lalitha
Indian Journal of Applied Research (IJAR).
, 0
Rural Consumers’ Decision Making Styles with reference to the Purchase of FMCG
JJ Lalitha
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