| Customers response to online food delivery services during COVID‐19 outbreak using binary logistic regression S Mehrolia, S Alagarsamy, VM Solaikutty International journal of consumer studies 45 (3), 396-408, 2021 | 323 | 2021 |
| Relationship among brand equity determinants: the moderating role of product involvement SV Mallikraj, S Alagarsamy development 82, 6327-6330, 2020 | 3 | 2020 |
| Information Management Capacity and Supply Chain Performance: Mediating Effects of Supply Chain Practices, Competencies and Concerns LSIVMS Subburaj Alagarsamy , Sangeeta Mehrolia Vision, 2021 | 2 | 2021 |
| ANTECEDENTS OF GREEN BRAND EQUITY: AN EMPIRICAL APPROACH MRKDPCS *S.Vijay MallikRaj Asia Pacific Journal of Research 1 (VI), 98 - 102, 2017 | 2 | 2017 |
| MEASURING THE DETERMINANTS AND CONSEQUENCES OF CUSTOMER-BASED BRAND EQUITY: A STUDY ON RETAIL OUTLETS IN MADURAI CITY SV Mallikraj, S Alagarsamy, PC Sekar | 1 | 2019 |
| A Study On Conflict Management Using Baron Model IA Joseline, SVM Raj, RJ Gunaraj IJNRD-International Journal of Novel Research and Development (IJNRD) 7 (2 …, 2022 | | 2022 |
| Human Resource Management in Hospitality Industry DKV K.Suresh, Dr. S.Vijay Mallikraj, Dr.K.Vidhya NeuroQuantology 20 (7), 2022 | | 2022 |
| A STUDY ON BRAND EQUITY DETERMINANTS OF SELECTED HIGH AND LOW INVOLVEMENT PRODUCTS–A COMPARATIVE ANALYSIS SVM RAJ MADURAI KAMARAJ UNIVERSITY, 2019 | | 2019 |
| Evaluation of Consumer-Based Brand Equity Models - A Structured Review of The Literature DPCS S.Vijay mallikraj Paradigm Drift in Business Theory and Practices 1, 148 - 153, 2018 | | 2018 |
| Determinants of Green Purchasing Intention: An Empirical Approach DPCS S.Vijay mallikraj , Dr. V. Murugan International Journal of Science Technology and Management 6 (07), 2017 | | 2017 |
| Mutual Fund Preferences and Purchase Practices of Retail Investors SV mallikraj RVS Journal of Management 7 (2), 17 - 25, 2014 | | 2014 |
| Influencing Entrepreneurial Behavior among Engineering College Students in Madurai District: An Empirical Study SV Mallikraj, S Raju Madurai Regional Campus Entrepreneurship and Management: Innovative …, 0 | | |
