| Digital technology-enabled transformative consumer responsibilisation: A case study S Parth, B Manoharan, R Parthiban, I Qureshi, B Bhatt, K Rakshit European Journal of Marketing 55 (9), 2538-2565, 2021 | 42 | 2021 |
| Going cashless: Change in institutional logic and consumption practices in the face of institutional disruption S Shekhar, B Manoharan, K Rakshit Journal of Business Research 114, 60-79, 2020 | 28 | 2020 |
| Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay V Tunuguntla, P Basu, K Rakshit, D Ghosh European Journal of Operational Research 276 (1), 119-132, 2019 | 28 | 2019 |
| Exploring Brand Loyalty SR Kumar, K Rakshit Management Review, 2003 | 10 | 2003 |
| Bidding for an optimal portfolio of keywords in sponsored search advertising: From generic to branded keywords V Tunuguntla, K Rakshit, P Basu European Journal of Operational Research 307 (3), 1424-1440, 2023 | 6 | 2023 |
| Hybrid organization deconstructed: A bibliographic investigation into the origins, development, and future of the research domain P Kumar Hota, B Manoharan, K Rakshit, P Panigrahi International Journal of Management Reviews 25 (2), 384-409, 2023 | 5 | 2023 |
| Exploring the antecedents for hospitality reviewers’ trustworthiness and its impact on business patronage S Chatterjee, K Rakshit, P Mandal International Journal of Hospitality Management 110, 103448, 2023 | 4 | 2023 |
| Kawaii women-empowered, or, entrapped? A Kansal, K Rakshit ACR North American Advances, 2020 | 3 | 2020 |
| Electronic India J Kettunen, K Rakshit, M Uoti Market trends and industry practices in IT services, telecoms and online media, 2007 | 3 | 2007 |
| Emergence of Institutional Logic due to Changing Consumption Practices: The Real Story of Fake News B Manoharan, V Sreekumar, A Narayanan, K Rakshit Academy of Management Global Proceedings, 433, 2019 | 1 | 2019 |
| Sustainability! Over my dead body?-Enabling institutional logic change by bridging complementary institutional voids B Manoharan, A Narayanan, V Sreekumar, K Rakshit Academy of Management Global Proceedings, 280, 2019 | 1 | 2019 |
| Patanjali Ayurved-The Guru and the Myth-Making B Manoharan, K Rakshit ACR, 150, 2017 | 1 | 2017 |
| Consumer uncertainty and pack size S Gupta, S Prakhya, K Rakshit IIM Bangalore Research Paper, 2014 | 1 | 2014 |
| Sponsored search advertising and inventory replenishment: a decision support framework for an online retailer V Tunuguntla, P Basu, K Rakshit, T Papadopoulos Annals of Operations Research, 1-27, 2024 | | 2024 |
| Attribute ratings and their impact on attraction and compromise effects P Banerjee, K Rakshit, S Mishra, T Masters Marketing Letters, 1-12, 2024 | | 2024 |
| Vernacular Media: Case for Narrative Objects K Rakshit, S Shinde American Marketing Association (AMA) Summer Conference, 2023 | | 2023 |
| Maybe I will pay that Little Extra for the Large One: Quantity Surcharges and Uncertain Consumption K Rakshit, P Mandal, S Gupta, S Prakhya Available at SSRN 3818051, 2021 | | 2021 |
| Marketing Orientation in the Public Sector-studies on Indian Firms K Rakshit Indian Institute of Management Calcutta, 2020 | | 2020 |
| Sustainability! Over My Dead Body?-Bridging Institutional Voids through a Responsible Innovation B Manoharan, A Narayanan, V Sreekumar, K Rakshit Bridging Institutional Voids through a Responsible Innovation (March 14, 2020), 2020 | | 2020 |
| Essays on the Online Self-The Selfie Phenomenon B Manoharan, K Rakshit Indian Institutte of Management Calcutta, 2020 | | 2020 |
Bhupesh ManoharanIndian Institute of Management CalcuttaVerified email at email.iimcal.ac.in
