| THE IMPACT OF THE CUSTOMER ADVERTISING VALUE AND PURCHASE INTENTION TOWARDS THE TELEVISION AND ONLINE ADVERTISEMENT OF THE BEAUTY CARE PRODUCT IN TIRUCHENGODE CITY, NAMAKKAL … RK S.Sridevi, Dr.C.Suresh JETIR 10 (12), 658-667, 2023 | | 2023 |
| A study on general customers’ preference towards Redmi mobiles with special reference to Coimbatore city MRK Dr. R. Kavithamani, Dr. C. Suresh Rabindrabharati Journal of Philosophy 114 (11), 112-116, 2023 | | 2023 |
| Insurance Penetration and Density in India NS Senthil Kumar MK, M Nandhini, P Vidya, R Kalaivani International Journal of Early Childhood 14, 7626, 2022 | | 2022 |
| A critical review of Cyber-crimes on Internet Banking MNS Dr.J.Vijayavel,Dr.C.Suresh,R.Kalaivani, Dr.E.Shyamaladevi European Management Journal 30 (3), 3819-3829, 2022 | | 2022 |
| A Study on Consumer Purchase Intension towards the Green Marketing with Special References to FMCG Products in Coimbatore Town R Kalaivani, MK Senthil Kumar Sambodhi 44 (3), 1-6, 2021 | | 2021 |
| A study on impact of online collaborative learning in higher education during covid- 19 Dr Senthil Kumar M K, Mrs Kalaivani R, Mrs Manochithra P (SRCAS) Annals of R.S.C.B - Scopus 25 (4), 18674-18678, 2021 | | 2021 |
| AUTOMOBILE INDUSTRY IN INDIA -A GLIMPSE MK Senthilkumar, R Kalaivani The International Journal of Analytical and Experimental Modal Analysis 11 …, 2019 | | 2019 |
| A STUDY ON LEVEL OF JOB STRESS AMONG AUTO DRIVERS IN KARUR CITY M Selvamuthu, R Kalaivani Journal of Emerging Technologies and Innovative Research (JETIR) 6 (1), 659-665, 2019 | | 2019 |
| WORKERS ETIQUETTE IN THE PRESENCE OF CONTRACTORS WITH REFERENCE TO CONSTRUCTION INDUSTRIES IN COIMBATORE CITY P PIRAKATHEESWARI, R KOKILA, N CHITRA, MR KALAIVANI | | |
