| Impact of lockdown and CSR activities undertaken by the corporates during COVID-19 in India V Dwivedi, M. K., & Kumar International journal of Indian culture and business management 22 (4), 558-589, 2021 | 19 | 2021 |
| Behavioural consequences of verbally expressed and unexpressed customer rage emotions V Awasthi, A. K., & Kumar Journal of Consumer Marketing 39 (1), 133-144, 2022 | 9 | 2022 |
| Emergence of Disruptive Technologies & Their Impact on Marketing of Products and Services V Kumar In Proceedings of the International Conference on Advances in Management …, 2021 | 2 | 2021 |
| Advertising in recession: a competitive strategy to crush small players V Verma, S., & Kumar The Catalyst—Journal of Management 2 (2), 28-35, 2017 | 2 | 2017 |
| The Emergence of the Re-engineered Higher Education in India V Mathur, C. S., & Kumar Think India Journal 22 (4), 2312-2323, 2019 | | 2019 |
| PATANJALI AYURVED LIMITED (PAL)–GIANT IN MAKING V Kumar The Catalyst Journal of Management 3 (1), 46-59, 2018 | | 2018 |
| Ambush Marketing: A Paradigm Shift in Event Sponsorship V Kumar 2nd National Conference (2016) on Emerging Trends in Innovations and …, 2016 | | 2016 |
Dr Manish Kumar DwivediUniversity of LucknowVerified email at lkouniv.ac.in
