| Market orientation− firm performance link in a dynamic environment: looking inside the black box RK Sett AMS Review 8 (3), 163-179, 2018 | 26 | 2018 |
| A product and a price bundle in an efficient choice set: how do choice framing and goal orientation influence preferences? RK Sett Journal of Marketing Theory and Practice 22 (3), 285-298, 2014 | 13 | 2014 |
| Inflexible microcredit contracts and their discontents: A theoretical perspective based on consumer psychology RK Sett IIMB Management Review 32 (1), 96-107, 2020 | 10 | 2020 |
| Consumers' guilt mitigation vis-à-vis discomfort with ambiguity RK Sett Marketing Intelligence & Planning 38 (7), 975-990, 2020 | 5 | 2020 |
| Should flexibility matter? A poor consumer’s perspective of flexible micro loans RK Sett IIM Kozhikode Society & Management Review 4 (2), 166-169, 2015 | 5 | 2015 |
| Urbanized young Indians: are they goal oriented? A scale‐validation study of the regulatory focus questionnaire in the Indian context RK Sett Asia Pacific Journal of Marketing and Logistics 24 (3), 500-514, 2012 | 4 | 2012 |
| Effect of consumers’ materialistic values on consumption guilt as reflected in price preferences RK Sett The International Review of Retail, Distribution and Consumer Research, 1-19, 2023 | | 2023 |
| Role of Uncertainty, Past Experience and Rule Following in Buyer SupplierRe-negotiations BN Srivastava, C Joshi, RK Sett, RS Bhagat Academy of Management Proceedings 2015 (1), 12618, 2015 | | 2015 |
| Role of Regulatory Focus, Uncertainty and Past Relationship Experience in Buyer-Supplier Negotiation BN Srivastava, C Joshi, RK Sett Academy of Management Proceedings 2013 (1), 13624, 2013 | | 2013 |
| Buyer-Supplier Negotiations Following Reported Delivery Failure: A Conceptual Framework BN Srivastava, C Joshi, R Sett INDIAN INSTITUTE OF MANAGEMENT CALCUTTA, 2012 | | 2012 |
| Consumer evaluation and choice of product bundles: an empirical study on the effects of price and non-price incentives and the moderating influence of consumers' goal orientation RK Sett | | 2010 |
| Indo-Japan Research Center RK Sett Indian Institute of Management, 0 | | |
