| Purchasing behaviour for environmentally sustainable products: A conceptual framework and empirical study B Kumar, AK Manrai, LA Manrai Journal of retailing and consumer services 34, 1-9, 2017 | 613 | 2017 |
| Theory of planned behaviour approach to understand the purchasing behaviour for environmentally sustainable products B Kumar IIM Ahmedabad Working Paper Series, 2012 | 309 | 2012 |
| Digital mediation in business-to-business marketing: A bibliometric analysis B Kumar, A Sharma, S Vatavwala, P Kumar Industrial Marketing Management 85, 126-140, 2020 | 116 | 2020 |
| Managing the supply chain during disruptions: Developing a framework for decision-making B Kumar, A Sharma Industrial Marketing Management 97, 159-172, 2021 | 66 | 2021 |
| Examining the research on social media in business-to-business marketing with a focus on sales and the selling process B Kumar, A Sharma Industrial Marketing Management 102, 122-140, 2022 | 54 | 2022 |
| Electronic waste management and sustainable development goals: Is there a business case for linking the two? K Bhaskar, B Kumar Journal of Indian Business Research 11 (2), 120-137, 2019 | 35 | 2019 |
| Conspicuous consumption: A meta-analytic review of its antecedents, consequences, and moderators B Kumar, RP Bagozzi, AK Manrai, LA Manrai Journal of Retailing 98 (3), 471-485, 2022 | 30 | 2022 |
| Firms enabling responsible consumption: a netnographic approach B Kumar, N Dholakia Marketing Intelligence & Planning 40 (3), 289-309, 2022 | 21 | 2022 |
| Electronic waste and sustainability: Reflections on a rising global challenge B Kumar, K Bhaskar Markets, Globalization & Development Review 1 (1), 2016 | 18 | 2016 |
| Customer disengagement in business-to-business markets: A framework for analysis S Vatavwala, B Kumar, A Sharma, A Billore, A Sadh Industrial Marketing Management 105, 114-130, 2022 | 11 | 2022 |
| Factors affecting adoption of green products among youths: a conceptual framework based on evidence from India B Kumar International Journal of Indian Culture and Business Management 13 (1), 111-126, 2016 | 11 | 2016 |
| Sustainability marketing and its outcomes: A discussion in the context of emerging markets B Kumar Strategic marketing issues in emerging markets, 327-341, 2018 | 9 | 2018 |
| toward pro-sustainability actions: A macro-behavioral perspective B Kumar, N Dholakia Review of Marketing Research, 169-192, 2016 | 8 | 2016 |
| Enhancing Upselling and Cross-Selling in Business-to-Business Markets: The Critical Need to Integrate Customer Service and Sales Functions S Vatavwala, B Kumar, A Sharma Customer Centric Support Services in the Digital Age: The Next Frontier of …, 2023 | 5 | 2023 |
| Characterization of MAR and heavy metal-tolerant E. coli O157:H7 in water sources: a suggestion for behavioral intervention S Kumar, VR Tripathi, S Vikram, B Kumar, SK Garg Environment, development and sustainability 20, 2447-2461, 2018 | 5 | 2018 |
| Consumers’ intention to use environment-friendly ethical transportation medium: A conceptual framework and empirical evaluation B Kumar, HS Srivastava, G Singh Transportation research part F: traffic psychology and behaviour 70, 235-248, 2020 | 2 | 2020 |
| Understanding the Adoption of Smart Devices and the Moderating Effect of Culture: A Meta-analytic Approach B Kumar, AK Manrai 41st Annual ISMS Marketing Science Conference, 2019 | | 2019 |
| Case Analysis I: Shradhanjali. com New Address for Memories of Our Ancestors B Kumar Vision 21 (3), 330-332, 2017 | | 2017 |
| A Conceptual Framework to Understand Responsible Consumption Behavior B Kumar, AK Manrai, LA Manrai ACR 12 (5), 24, 2017 | | 2017 |
| Electronic Waste Management and Extended Producer Responsibility in India: A Macromarketing Perspective K Bhaskar, B Kumar In Proceedings of the 41st Annual Macromarketing Conference, Dublin/Ireland …, 2016 | | 2016 |
Nikhilesh DholakiaProfessor Emeritus, University of Rhode IslandVerified email at uri.edu
