| Is consumer behaviour varying towards low and high involvement products even sports celebrity endorsed SS Hameed, S Madhavan, T Arumugam International Journal of Scientific and Technology Research 9 (3), 4848-4852, 2020 | 41 | 2020 |
| Impact of Sports celebrities endorsements on consumer behaviour of low and high Involvement consumer products SS Hameed, S Madhavan XIBA Business Review (XBR) 3 (1-2), 13-20, 2017 | 24 | 2017 |
| Sentiment analysis of consumer reviews–a comparison of organic and regular food products usage B Rajeswari, S Madhavan, R Venkatesakumar, S Riasudeen Rajagiri Management Journal 14 (2), 155-167, 2020 | 16 | 2020 |
| Distribution characteristics of star ratings in online consumer reviews R Venkatesakumar, S Vijayakumar, S Riasudeen, S Madhavan, ... Vilakshan-XIMB Journal of Management 18 (2), 156-170, 2021 | 7 | 2021 |
| Perspectives of smes on the emergence of islamic banking in the sultanate of oman–the golden hands coming together for sustainable growth M Subramaniam, K Kumar International Journal of Humanities and Social Science,(May), 1â 10, 2014 | 3 | 2014 |
| Online Review Characteristics and Information Asymmetry Is it easy to switch between Online Shopping sites? A Case Study of Reviews from Amazon and Flipkart S Vijayakumar, G Vidyashankar, R Venkatesakumar, S Madhavan, ... SDMIMD Journal of Management, 27-39, 2021 | 1 | 2021 |
| STAR RATINGS IN ONLINE CONSUMER REVIEWS-EMOTIONS OR EVIDENCE? G Vidyashankar, S Madhavan, R Venkatesakumar Journal of Contemporary Management Research 15 (1), 1-16, 2021 | 1 | 2021 |
| Financial Volatility Modelling and Forecasting – Comparison of various GARCH models CL S.Madhavan Listed Journal, Journal of the Asiatic Society of Mumbai 95, 199-212, 2022 | | 2022 |
| Consumers Sentiment Analysis-A Comparison of PLBs, National and MNCs Brands R Venkatesakumar, G Vidyashankar, AS Sathish, B Rajeswari, ... Review of Professional Management-A Journal of New Delhi Institute of …, 2021 | | 2021 |
| INSIGHTS FROM ONLINE CONSUMER REVIEWS [OCR] FOR'COVID19 GENERATION PRODUCTS'. S Vijayakumar, S Riasudeen, R Venkatesakuniar, S Madhavan Annamalai International Journal of Business Studies & Research 12 (1), 2020 | | 2020 |
| Tourism Industry in Kerala: A critical Analysis of Competitive Environment by Applying SWOT KB S.Madhavan International Journal of Analytical and Experimental Model Analysis 11 (10 …, 2019 | | 2019 |
| Subject Recruitment Challenges in Pharma and Clinical Research Organizations: A Global Perspective AS S.Madhavan International Journal, Review of Research Journal 8 (7), 1-9, 2019 | | 2019 |
| Brand Endorsement by Indian Sports Celebrities: Its Impact on Purchase Intention of Low and High Involvement Products SSH S.Madhavan Reviewed Review of Research 8 (3), 1-5, 2018 | | 2018 |
| Coastal Shipping – An alternative to solve challenges in domestic transportation in India ASE S.Madhavan SADAKATH: A Research Bulletin 5, 240-251, 2018 | | 2018 |
| Harmonization of CDSIC standards for Regulatory submissions AS S.Madhavan IOSR Journal of Business and Management 20 (9), 8-13, 2018 | | 2018 |
| Strategic Implementation of CDISC across pharmaceutical companies- an integrated approach AS S.Madhavan International Journal, IOSR Journal of Business and Management 20 (9), 8-13, 2018 | | 2018 |
| Investors who are professionals are travelling by the same bus or not? MB S.Madhavan Journal of Advanced Scientific Research and Management 3 (8), 81-86, 2018 | | 2018 |
| A Study on Relationship between top 3 Industries in BSE Sensex period from 2013 - 2018 AL S.Madhavan International Journal of Advanced Scientific Research and Management 3 (8 …, 2018 | | 2018 |
| Impact of the Financial Health on Mergers and Acquisitions in Indian Telecom Industry ARS S.Madhavan Journal of Management Researcher 24 (1), 102-111, 2017 | | 2017 |
| Are sustainability dreams Converted into Action? – A study on MSMEs in Tirunelveli District KB S.Madhavan International Journal, Asia Pacific Journal of Research 1 (6), 6-16, 2017 | | 2017 |
Ramakrishnan VenkatesakumarProfessor Pondicherry UniversityVerified email at pondiuni.edu.in
