| Pilot Study—Assessment of validity and reliability R Srinivasan, CP Lohith, R Srinivasan, CP Lohith Strategic marketing and innovation for Indian MSMEs, 43-49, 2017 | 68 | 2017 |
| Strategic marketing and innovation for Indian MSMEs R Srinivasan, CP Lohith Springer Singapore, 2017 | 14 | 2017 |
| Main study—detailed statistical analysis by multiple regression R Srinivasan, CP Lohith, R Srinivasan, CP Lohith Strategic marketing and innovation for Indian MSMEs, 69-92, 2017 | 12 | 2017 |
| Innovation and strategic marketing-the key factors: a literature review on Indian micro small medium enterprises CP Lohith, R Srinivasan, RS Kadadevaramath, S Shrisha International Journal of Business and Systems Research 12 (1), 53-68, 2018 | 8 | 2018 |
| MSMEs-Strategic Marketing R Srinivasan, CP Lohith, R Srinivasan, CP Lohith Strategic Marketing and Innovation for Indian MSMEs, 19-23, 2017 | 6 | 2017 |
| Strategic Marketing and Innovation for Indian MSMEs. Strategic Marketing and Innovation for Indian MSMEs, 31–39 R Srinivasan, CP Lohith | 5 | 2017 |
| Innovation the Key to Success: A Literature Review on Indian MSME’ s CP Lohith, R Srinivasan, RS Kadadevaramath, S Shrisha Indian Journal of Science and Technology, 2017 | 4 | 2017 |
| MSMEs-Addressing Issues R Srinivasan, CP Lohith, R Srinivasan, CP Lohith Strategic Marketing and Innovation for Indian MSMEs, 25-30, 2017 | 3 | 2017 |
| “Strategic Marketing and Innovation Performance of Indian MSMEs” SS Lohith C.P R.Srinivasan, , Rajeshwar S Kadadevaramath PICMET 2015(Portland International Conference on Engineering and Technology …, 2015 | 3* | 2015 |
| “Strategic Marketing and Innovation Performance of Indian MSMEs" SS Lohith C.P R.Srinivasan, , Rajeshwar S Kadadevaramath IEEE Explore 24, 127-133, 2015 | 3* | 2015 |
| Introduction to MSMEs R Srinivasan, CP Lohith, R Srinivasan, CP Lohith Strategic Marketing and Innovation for Indian MSMEs, 1-8, 2017 | 2 | 2017 |
| The Impact of Strategic Marketing on the Innovation Performance of Organizations: A Study with Respect to Indian Micro Small and Medium Manufacturing Organizations CP Lohith | | 2017 |
| “Innovation and Marketing Strategy for Medium Enterprises- An Indian Study” SS Lohith C.P R.Srinivasan, , Rajeshwar S Kadadevaramath Indian Journal of Science and Technology 10 (11), 1-6, 2017 | | 2017 |
| Main Study—Data Reduction and Confirmatory Factor Analysis R Srinivasan, CP Lohith, R Srinivasan, CP Lohith Strategic Marketing and Innovation for Indian MSMEs, 51-58, 2017 | | 2017 |
| Main Study—Data Preparation and Preliminary Data Analysis R Srinivasan, CP Lohith, R Srinivasan, CP Lohith Strategic Marketing and Innovation for Indian MSMEs, 59-68, 2017 | | 2017 |
| MSMEs-Innovation R Srinivasan, CP Lohith, R Srinivasan, CP Lohith Strategic Marketing and Innovation for Indian MSMEs, 9-18, 2017 | | 2017 |
| Research Design R Srinivasan, CP Lohith, R Srinivasan, CP Lohith Strategic Marketing and Innovation for Indian MSMEs, 31-41, 2017 | | 2017 |
| Innovation & Strategic marketing the key factors: A literature review on Indian Micro Small Medium Enterprises SS Lohith C.P R.Srinivasan, , Rajeshwar S Kadadevaramath Int. J. Business and Systems Research 12 (1), 53-68, 2016 | | 2016 |
| “Impact of Innovation and Strategic Marketing on Indian MSMEs” SS Lohith C.P R.Srinivasan, , Rajeshwar S Kadadevaramath International Conference on Transnational Entrepreneurs and International …, 2015 | | 2015 |
| “Innovation and Marketing Strategy for Medium Enterprises- An Indian Study” SS Lohith C.P R.Srinivasan, , Rajeshwar S Kadadevaramath Euro Med Journal of Business 8, 1914-1926, 2015 | | 2015 |
Srinivasan RProfessor of Marketing and Strategy, Indian Institute of ScienceVerified email at alum.iisc.ac.in
