| Effect of product category on promotional choice: comparative study of discounts and freebies S Banerjee Management Research News 32 (2), 120-131, 2009 | 120 | 2009 |
| Role of social media on mobile banking adoption among consumers M Sharma, S Banerjee, J Paul Technological Forecasting and Social Change 180, 121720, 2022 | 52 | 2022 |
| Modeling the Nexus Between Perceived Value, Risk, Negative Marketing, and Consumer Trust with Consumers' Social Cross-Platform Buying Behaviour in India Using Smart-PLS AK Singh, S Raghuwanshi, S Sharma, V Khare, A Singhal, M Tripathi, ... Journal of Law and Sustainable Development 11 (4), e488-e488, 2023 | 14 | 2023 |
| Moderating effect of peer group environment on consumer predisposition towards premium promotions: A study on young urban consumers in India S Banerjee IIMB Management Review 28 (4), 225-234, 2016 | 14 | 2016 |
| Co-creation as a risk-sharing strategy for the development of innovative EUV lithography technology in the semiconductor industry S Banerjee, AK Sharma Technology Analysis & Strategic Management 27 (9), 1097-1113, 2015 | 14 | 2015 |
| Relative position of resale value as a decision variable in a car purchase: a Thurstone Case V analysis of a multiattribute car purchase decision model in India S Banerjee, RK Pillania International Journal of Electric and Hybrid Vehicles 2 (2), 77-97, 2009 | 14 | 2009 |
| Project ‘RAMBO’: an initiative to improve rickshaw pullers’ earnings S Banerjee Development in Practice 20 (1), 57-69, 2010 | 6 | 2010 |
| Exploring Export Potential of Indian Movies: A Comparative Advantage Analysis of the Indian Film Industry BSS Ritu Great Lakes - Herald 13 (1), 21-40, 2019 | 3* | 2019 |
| Improving unsustainable livelihood through marketing interventions: A case on rickshaw pullers S Banerjee, A Sharma Journal of Management Development 33 (2), 107-118, 2014 | 3 | 2014 |
| Incentives & freebies as a moderator for opt-in E-mail acceptability RK Sinha, S Banerjee International Journal of Online Marketing (IJOM) 2 (4), 54-67, 2012 | 2 | 2012 |
| Efficacy of a locally isolated strain of Bacillus cereus as mosquito larvicide G Chandra, K Bhattacharya, S Banerjee, S Chatterjee Mol Entomol 7 (5), 1-12, 2016 | 1 | 2016 |
| OD Interventions for Voluntary Organizations: A Strategic Framework. S Banerjee, RK Sinha Review of Management., 4-12, 2012 | 1 | 2012 |
| 15 Entertainment and economic contributions of the Indian Hindi movie industry RK Pillania, S Banerjee Handbook on the Economics of Leisure, 299, 2011 | 1 | 2011 |
| Consumers’ Orientation for Online and Offline Shopping While Making the Buying Decision R Singh, S Banerjee An International Journal of Research in Management, 2, 2022 | | 2022 |
| A Conceptual Framework of Social Media Influence on Mobile Banking Usage Among Young Indian Consumers. BS Sharma M. IFIP WG 8.6 International Conference on Transfer and Diffusion of IT, TDIT …, 2020 | | 2020 |
| Singh A and Banerjee S UCOFS PHONE | | 2017 |
| Nuances of brand loyalty AR Mishra, S Banerjee Gitarattan International Business School 9 (1), 20-30, 2017 | | 2017 |
| Technology Analysis and Strategic Management BSS Anuj Technology Analysis & Strategic Management 27 (9), 1097-1113, 2015 | | 2015 |
| Reference Pricing Patterns in Grocery Retailing RK Sinha, S Banerjee 5th National Conference on Contemporary Issues in Business Management, ISBN …, 2012 | | 2012 |
| Project'RAMBO': an initiative to improve rickshaw pullers' earnings D Eade, S Banerjee Oxfam International, 2010 | | 2010 |
