| Impact of rewards and recognition on employee job satisfaction and motivation in private banks of Tirunelveli City VTR Vijayakumar, S B International Research Journal of Business and Management 62 (3), 20-17, 2013 | 21 | 2013 |
| Social Media Advertisement and its Effect in Sales Prediction-An Analysis B Subha Shanlax International Journal of Management 8 (2), 40-44, 2020 | 5 | 2020 |
| Factors influencing consumer buying behaviour of organic food a study in tirunelveli district B Subha Indian Journal of Applied Research 7 (4), 2017 | 2 | 2017 |
| Product quality and its relationship on customer satisfaction and brand loyalty of mobile phone users in Chennai city VTR Vijayakumar, B Subha ZENITH International Journal of Multidisciplinary Research 3 (7), 264-270, 2013 | 1 | 2013 |
| Consumption of Millets and Its Determinants in Bangalore J Kaur, B Subha, A Arun Prakash, MR Eshan AI and Business, and Innovation Research: Understanding the Potential and …, 2023 | | 2023 |
| Customer Buying Intention Towards Smart Watches in Urban Bangalore B Subha, J Kaur Artificial Intelligence and Transforming Digital Marketing, 87-94, 2023 | | 2023 |
| Knowledge and Preferences of Urban Population of Bengaluru: Fortified vs. Non-fortified J Kaur, B Subha International Conference on Business and Technology, 11-16, 2022 | | 2022 |
| Business Management: A New Paradigm B Subha | | 2021 |
| Chapter-1 Classification Algorithms in Datamining Techniques for Prediction B Subha Business Management: A New Paradigm 31, 1, 2020 | | 2020 |
| Product quality and its relationship on customer satisfaction and brand loyalty of mobile phone users in Tirunelveli city DVTRVB Subha Zenith International journal of multidisciplinary research 3 (7), 2013 | | 2013 |
| Factors influencing customer loyalty in mobile phone services DVTRVB Subha International journal of research in commerce,IT and management 2 (8), 2012 | | 2012 |
| global crisis and its impact on financial sector D t.r.vijayakumar and b.subha voice of the hindecon, 2009 | | 2009 |
| IMPACT OF COVID-19 CRISIS ON HUMAN RESOURCE PRACTICES B Subha COVID 19: Impact and Response Volume VI, 38, 0 | | |
| THE POWER OF ARTIFICIAL INTELLIGENCE IN CUSTOMER SERVICE B Subha Advances in Computer Science and Information Technology, 25, 0 | | |
