| Digital marketing through social networking sites (SNS): A field of digital empowerment P Balathandayutham, K Anandanatarajan International Journal of Scientific and Technology Research 9 (2), 734-736, 2020 | 12 | 2020 |
| Service quality survey in apartment industry: a study on residential satisfaction among urban resident P Balathandayutham, R Sritharan IISRO Multi-conferences proceeding, 2013 | 9 | 2013 |
| Price and Green Attitude Towards Environmental Friendly Product in Chidambaram P Balathandayutham, K Anandanatarajan Review of Research Journal, Special Issue 1, 226-231, 2019 | 5 | 2019 |
| A study on the satisfaction of the elderly people in apartment culture P Balathandayutham International Journal of Management Studies 5 (1), 3, 2018 | 5 | 2018 |
| A study on the influence of service quality on Apartment Satisfaction in Chennai, Tamilandu P Balathandayutham, R Sritharan Bonfring International Journal of Industrial Engineering and Management, 2014 | 5 | 2014 |
| A Focus on Factors Influencing Residential Satisfaction PBDR Sritharan Review Journal of Philosophy and Social Science 38 (2), 123-132, 2013 | 5* | 2013 |
| INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER ENGAGEMENT TOWARDS DURABLE PRODUCTS DKA Dr. P. Balathandayutham International Journal of Research -GRANTHAALAYAH 8 (7), 335-339, 2020 | 4 | 2020 |
| Influence of apartment price on residential satisfaction: a study in Chennai P Balathandayutham International journal of research in computer application & management …, 2019 | 3 | 2019 |
| A study on perceived risk of residential construction companies and its customers P Balathandayutham International Journal of Management Studies 4, 181-186, 2017 | 3 | 2017 |
| A study on antecedent and consequences of customer satisfaction in apartment culture at Chennai P Balathandayutham International Journal of Management Studies 3, 129-139, 2016 | 3 | 2016 |
| Factorial Study on Residential Satisfaction of Apartment Residents PBDR Sritharan Sankhya International Journal of Management and Technology 3 (II (a)), 79-80, 2014 | 3* | 2014 |
| A Study on the Residential Satisfaction among the Elderly in Chennai P Balathandayutham, R Sritharan International Journal of Research in Management Studies (IJRMS) 6 (1), 6-9, 2014 | 3 | 2014 |
| A Study on Role of Management Graduate's Services in Real Estate Business PBDR Sritharan M.S.R Journal of Managment 1 (2), 116-118, 2013 | 3* | 2013 |
| Detailed Investigation of Residential Satisfaction in Apartment‟s Management Service, R Balathandayutham, P. and Sritharan International Journal of Research in Commerce 3 (9), 98-99, 2013 | 3* | 2013 |
| A Study on Real Estate Marketing with Special Reference to Apartment Purchase P Balathandayutham, R Sritharan Selp Journal of Social Science 3 (12), 431-435, 2012 | 3 | 2012 |
| Residential Satisfaction: An Empirical Study with Special Focus on Flat Purchase P Balathandayutham, R Sritharan International Journal of Applied, 2012 | 3 | 2012 |
| Marketing Strategies for consumer house buying behaviour PBDR Sritharan Revitalising Global Business, 994-995, 2012 | 3* | 2012 |
| RETAIL BANK ATM’S SERVICE QUALITY AFFECTING CUSTOMER SATISFACTION: AN ATTEMPT TO DRAW THE ATTENTION DP Balthandayutham, DRR Sritharan International Journal of Engineering Technologies and Management Research 7 …, 2020 | 2 | 2020 |
| Factors Influencing Of Purchase Behavior: A Study Conducted Among The Purchasers Of Flat In Chidambaram P Balathandayutham, R Sritharan International Journal of Research-Granthaalayah 8 (7), 330-334, 2020 | 2 | 2020 |
| Brand Preference in Indian FMCG Industries: An Emprical Study DRSDKA P.Balathandayutham INDIFED, 2011 | 2 | 2011 |
R. SritharanAssociate Professor, Department of Business Administration, Annamalai UniversityVerified email at annamalaiuniversity.ac.in
