| Examining the dynamics of whistleblowing: A causal approach S Banerjee, S Roy IUP Journal of Corporate Governance 13 (2), 7, 2014 | 17 | 2014 |
| Trajectories of brand personality research since the new millennium: A bibliometric analysis S Roy, S Banerjee FIIB Business Review, 23197145221105942, 2022 | 7 | 2022 |
| Cross-cultural dissimilarities in the perception of brand personality of select smart phones: Evidence from West Bengal, India and Bangladesh S Roy, S Banerjee NMIMS Management Review 29 (02), 25-51, 2021 | 4 | 2021 |
| The Spectacle of Excess: A Marketing-Cum-Financial Analysis of WWE Inc. V Bajaj, S Banerjee IUP Journal of Brand Management 13 (3), 2016 | 4 | 2016 |
| Influence of Packaging of FMCG products on the Consumer's Purchase Decision-A Study S Banerjee, A Kedia International Journal of Management Studies 5, 3, 2018 | 3 | 2018 |
| Exploring the Conceptualisation of a New Brand Personality Scale for Consumer Durables: Empirical Insights S Roy, S Banerjee SCMS Journal of Indian Management 19 (2), 35-55, 2022 | 2 | 2022 |
| Does “Green” brand personality have any impact on consumers’ purchase intentions, engagement and loyalty? S Roy, S Banerjee IIMS JOURNAL OF MANAGEMENT SCIENCE 12 (1), 17-37, 2021 | 2 | 2021 |
| Determining the factors influencing consumer decision making and choice of green products: The moderating role of consumer demographics SS Mitra, S Banerjee, AP Arockiam SOUTH ASIAN JOURNAL OF MARKETING & MANAGEMENT RESEARCH 11 (4), 1-14, 2021 | 1 | 2021 |
| “Is Geuens Et Al. New Brand Personality Scale Valid in the Indian Context? The Case of the Dell Brand in India S Roy, S Banerjee Journal of Critical Reviews 7 (13), 2723-2734, 2020 | 1 | 2020 |
| Analyzing the Influence of Ethical Marketing Practices on Consumer Purchase Behaviour: A Study on Consumer Durables in India S Roy, S Banerjee PRIMA: Practices and Research in Marketing, 1-17, 2018 | 1 | 2018 |
| On the road to an encyclopedic schema of ethical management: A concoction of multifarious Vedantic philosophies S Banerjee, S Roy International Journal of Business Ethics in Developing Economies 2 (1), 51, 2013 | 1 | 2013 |
| An Introspection on FAME India Scheme in the Light of Non-Incentivized Electric Private Four-Wheelers: Potentials and Possibilities T Saha, S Banerjee, M Banerjee Sustainability in Marketing Practice, 115-130, 2024 | | 2024 |
| Inquiry into Consumer Perception towards Plastic Furniture V Dhandhania, A Ghosh, S Banerjee Perspectives in Marketing, Innovation and Strategy, 60-69, 2023 | | 2023 |
| Applicability of the Technology Acceptance Model in Examining Consumer Adoption Patterns of Online Video Streaming Services: A Factor-Analytic Study S Roy, S Banerjee Perspectives in Marketing, Innovation and Strategy, 70-80, 2023 | | 2023 |
| Leveraging Social Media to Enhance the Effectiveness in Recruitment Process: A Study in 3 Major Metropolitan Cities of India SS Mitra, S Banerjee Sustainable Excellence: A Contemporary Business Perspective, 215, 2023 | | 2023 |
| A Cognitive Study of Sustainable Strategy Restructuring and Business Value Development for Travel and Tourism Industry in the Light of “Airbnb” Catastrophe S Banerjee, M Banerjee, T Saha Sustainable Marketing and Customer Value, 229-240, 2022 | | 2022 |
| Towards Sustainable Practices during COVID-19: Addressing Consumer Attitudes and Preferences towards Food Waste Prevention in Restaurants under the “New Normal” SS Mitra, S Banerjee, AP Arockiam Sustainable Marketing and Customer Value, 23-40, 2022 | | 2022 |
| Mapping The Trajectory Of Succession Planning In Family Based Companies-A Critical Analysis N Chatterjee, S Banerjee The journal of contemporary issues in business and government 27 (6), 440-456, 2021 | | 2021 |
| Driving Digital Transformation for Competitive Distinctiveness: The Case of Saregama Carvaan 2.0 S Roy, S Banerjee New Business Models in the Course of Global Crises in South Asia: Lessons …, 2021 | | 2021 |
| Synchronising Marketing Performance Measurement Indicators with Corporate Strategy: A Conceptual Framework. S Banerjee, S Roy International Journal of Marketing & Business Communication 5 (4), 2016 | | 2016 |
