| Enhancing relationships in e-tail: Role of relationship quality and duration S Dorai, N Balasubramanian, B Sivakumaran Journal of Retailing and Consumer Services 58, 102293, 2021 | 29 | 2021 |
| Impact of Relationship Quality on Customer Retention – A Study with Reference to Retail Banking in India N Balasubramanian, R R International Journal of Business and Information 13 (1), 93-117, 2018 | 26 | 2018 |
| Organisational sustainability scale-measuring employees’ perception on sustainability of organisation N Balasubramanian, M Balaji Measuring Business Excellence 26 (3), 245-262, 2022 | 14 | 2022 |
| IMPACT OF FINANCIAL LITERACY ON FINANCIAL DECISION MAKING- A STUDY WITH REFERENCE TO RETAIL INVESTORS IN CHENNAI N Balasubramanian, S Prasad International Journal Of Marketing, Financial Services & Management Research …, 2017 | 7* | 2017 |
| Demystifying the antecedents of brand advocacy: Mediating the role of brand love and brand passion S Goswami, N Balasubramanian Indian Journal of Marketing 52 (8), 26-40, 2022 | 2 | 2022 |
| Does Service Quality Impact Relationship Quality? Analyzing The Moderating Effect Of Demographic Variables In The Path Model–Empirical Evidence From Indian Retail Banks N Balasubramanian International Journal of Innovative Technology and Exploring Engineering 9 …, 2020 | 2 | 2020 |
| Sustainable transportation in developing countries: uncovering factors influencing electric vehicle purchase intention in India N Balasubramanian, K Dhalmahapatra, P Pragha, M Sambasivan Transportation Planning and Technology, 1-26, 2024 | 1 | 2024 |
| Retailer Brand Equity of Private Label Brands: Mediating Role of Brand Trust N Balasubramanian Researchers World 12 (1), 21-28, 2021 | 1 | 2021 |
| Determinants of Mobile Number Portability – a predictive analysis on the switching intentions N Balasubramanian, DM Nair, R R Journal of Advanced Management Research 8 (1), 278-287, 2018 | 1* | 2018 |
| Repayment behavior of commercial vehicle loan borrowers with special reference to Namakkal district, India A Kumar, R R, N Balasubramanian Asian Journal of Multidimensional Research (AJMR) 6 (11), 93-105, 2017 | 1 | 2017 |
| ENHANCING COMMERCIAL VIABILITY AND TRUST WORTHINESS: CONTENT VALIDITY FOR LLM-GENERATED OUTPUTS T P R, N Balasubramanian National Conference on Machine Learning and Artificial Intelligence, 37, 2023 | | 2023 |
| UNLEASHING CUSTOMER INSIGHTS AND AMPLIFYING BUSINESS GROWTH: A CASE STUDY OF 'FAMILY IN MART' SUPERMARKET S Priya, N Balasubramanian National Conference on Machine Learning and Artificial Intelligence, 26-27, 2023 | | 2023 |
Sriram DoraiGreat Lakes Institute of Management, ChennaiVerified email at greatlakes.edu.in
