| Exploring the effect of store characteristics and interpersonal trust on purchase intention in the context of online social media marketing N Dutta, A Bhat Journal of Internet Commerce 15 (3), 239-273, 2016 | 51 | 2016 |
| Use of social media for political engagement: A literature review N Dutta, AK Bhat Fourteenth AIMS International Conference on Management, MICA, Ahmedabad, 517-522, 2016 | 14 | 2016 |
| Flipkart: journey of an Indian e-commerce start-up N Dutta, AK Bhat Emerald Emerging Markets Case Studies, 2014 | 13 | 2014 |
| Omnichannel retailing: exploring future research avenues in retail marketing and distribution management N Sharma, N Dutta International Journal of Retail & Distribution Management, 2023 | 12 | 2023 |
| Linking entrepreneurship, innovation and economic growth: evidence from GEM countries S Chadha, N Dutta International Journal of Technoentrepreneurship 4 (1), 22-31, 2020 | 9 | 2020 |
| Analysis of Factors Influencing Negative e-Word of Mouth in Online Social Media Marketing N Dutta, A Verma, A Bhat Proceedings of the 2019 3rd International Conference on Software and e …, 2019 | 5 | 2019 |
| Effect of perceived relational characteristics of online social network on e-WOM and purchase intention: exploring mediating role of trust N Dutta, AK Bhat International Journal of Web Based Communities 13 (4), 499-529, 2017 | 5 | 2017 |
| Role of Trust in Perceived Store Characteristics and Consumer Behavioural Outcome in the Context of Online Social Media Marketing N Dutta, A Bhat Editorial Team, 52, 2015 | 5 | 2015 |
| Technology for Omnichannel Retailing–A Systematic Literature Review N Sharma, N Dutta | 4* | |
| Attracting Students to the Classroom With Innovative Pedagogies N Dutta, A Bhat, KS Bhattacharya, J Mahesh South Asian Journal of Business and Management Cases 8 (3), 241-250, 2019 | 3 | 2019 |
| Dangal: Cinematic Representation of Competitive Marketing Strategy N Dutta, AK Bhat Prabandhan: Indian Journal of Management 10 (8), 52-57, 2017 | 2 | 2017 |
| Adoption and Usage of the Electronic National Agriculture Market: A Literature Review N Dutta, U Chanda, SR Singh Handbook of Evidence Based Management Practices in Business, 368-375, 2023 | | 2023 |
| Direct-to-Consumer eCommerce (D2C) Business Model: The Dilemma of Getting It Right N Sharma, N Dutta Handbook of Research on Business Model Innovation Through Disruption and …, 2023 | | 2023 |
| A Preliminary Study on the Use of Social Media in Higher Education N Dutta, A Bhat, N Dammur Proceedings of the International Conference on Best Innovative Teaching …, 2022 | | 2022 |
| Technology in Omnichannel Retailing: Exploring Agenda for Future Research N Sharma, N Dutta PACIS 2020 Proceedings 6, 1-14, 2020 | | 2020 |
| LITERATURE REVIEW ON SHOWROOMING: EXPLORING FUTURE DIRECTION OF RESEARCH N Dutta, A Sharma 2020 AMA Summer Academic Conference, 393, 2020 | | 2020 |
| Effect of Structural Attributes of Online Social Network on Trust, E-WOM and Purchase Intention N Dutta, AK BHAT Academy of Management Proceedings 2016 (1), 16803, 2016 | | 2016 |
| Emerging markets: ray of hope for the world economy N Dutta Mangalmay Journal of Management & Technology 4 (2), 2010 | | 2010 |
| An Exploration of Antecedents & Outcomes of Trust in Social Media Marketing N Dutta, A Bhat | | |
Anil K BhatBITS PILANIVerified email at pilani.bits-pilani.ac.in
