| The boon in the bane: India goes clean-green amidst coronavirus lockdown SS Mitra, M Costa, K Joseph, RM Notts EPRA Int J Multi Res (IJMR) 25, 233, 2020 | 2 | 2020 |
| Factors Determining Consumer Choice of Shopping Malls: An Exploratory Study in Kolkata SS Mitra, AP Arockiam, J Kulandai, P Sharma Pandemic, New Normal and Implications on Business: 12th Annual International …, 2022 | 1 | 2022 |
| Determining the factors influencing consumer decision making and choice of green products: The moderating role of consumer demographics SS Mitra, S Banerjee, AP Arockiam SOUTH ASIAN JOURNAL OF MARKETING & MANAGEMENT RESEARCH 11 (4), 1-14, 2021 | 1 | 2021 |
| Towards Sustainable Practices during COVID-19: Addressing Consumer Attitudes and Preferences towards Food Waste Prevention in Restaurants under the “New Normal” SS Mitra, S Banerjee, AP Arockiam Sustainable Marketing and Customer Value, 23-40, 2022 | | 2022 |
| Understanding Consumer Perception Toward Usage of Music Apps During COVID-19: A Study in West Bengal State. SS Mitra, AP Arockiam, K Joseph, M Costa, P Sharma IIMS Journal of Management Science 13 (1), 2022 | | 2022 |
| Correlates of American Web Series with Product Preference: Patterns of Influence on Indian Consumers SS Mitra, M Costa, P Rasquinha, A Hembrom, RM Notts NOLEGEIN-Journal of Consumer Behavior & Market Research 4 (1), 2021 | | 2021 |
| Pioneering an Integrated Framework of Environment Sustainable Practices in Higher Education Institutions: Insights from St. Xavier’s College, Kolkata SS Mitra, P Arockiam A, M Costa, RM Notts Dr. Baral’s Research Foundation 8 (3), 273-280, 2021 | | 2021 |
