| Impact and uses of Whatsapp among college students Meenakshi,Anitha,Lakshmi International Journal of Innovative Technology and Exploring Engineering …, 2019 | 4* | 2019 |
| The mediang role of intrinsic movaon in the relaonship between Psychosocial Support (PSS) and Work Performance, Work Life Integraon and Knowledge sharing behaviours Among Dual … DT Anitha INDIAN ACADEMY OF MANAGEMENT (INDAM) CONFERENCE, 188, 2023 | | 2023 |
| THE ROLE OF PSYCHO SOCIAL SUPPORT (PSS) ON WORK PERFORMANCE ,WORK LIFE INTEGRATION AND KNOWLEDGE SHARING BEHAVIOURS THROUGH MEDIATING AND MODERATING EFFECTS AMONG DUAL CAREER … DA THIRUNAVUKKARASU 2nd PRITAM SINGH MEMORIAL(PRISM)CONFERENCE, 2022 | | 2022 |
| Perception among Senior citizens adaptation to digital culture with special reference to Chennai city. DT Anitha Journal of the oriental Institute 71 (03), 257, 2022 | | 2022 |
| Opportunities and Challenges faced by the entrepreneurs in the digital era DT Anitha Shodhsamhita: Journal of fundamental and comparative research - UGC CARE …, 2022 | | 2022 |
| Consumer Perception towards MLM products DT Anitha Innovative Business Technologies & Digital Economy- Opportunities and …, 2022 | | 2022 |
| Covid 19- Educational Disruption and Psychological and emotional well-being of students DDLDT Anitha International Journal of Multidisciplinary Research in Arts, Science and …, 2021 | | 2021 |
| Factors influencing brand shift among telecom consumers DAD T.Anitha International Journal of Research and Analytical reviews, 540-544, 2018 | | 2018 |
| Brand Loyalty among Telecom Consumers in India : An overview T Anitha Journal of Research, Extension and development 4 (1), 2015 | | 2015 |
| A study on factors influencing Switching Behaviour among Telecom Consumers from one service provider to another T Anitha International Journal of Business Intelligence and Innovations 2 (2), 2015 | | 2015 |
