| The influence and value of analogical thinking during new product ideation DW Dahl, P Moreau Journal of marketing research 39 (1), 47-60, 2002 | 845 | 2002 |
| Entrepreneurial ecosystem MJ Manimala, KP Wasdani Springer, 2015 | 38 | 2015 |
| Customer relationship management: Modern trends and perspectives S Shanmugasundaram PHI Learning Pvt. Ltd., 2008 | 35 | 2008 |
| Founder leaders and organization culture: A comparative study on Indian and American founder leaders based on Schein’s model of organizational culture SV Mamatha, P Geetanjali IIM Kozhikode Society & Management Review 9 (1), 23-33, 2020 | 31 | 2020 |
| CSR in India: the companies act and its implications O Gupta, K Gupta Journal of Contemporary Management Research 13 (1), 1-23, 2019 | 13 | 2019 |
| Reinforcement of brands of faith with the paradox of cultural divergence in Indian perspective B Gnanakumar European Business Review 32 (3), 513-530, 2020 | 9 | 2020 |
| Cluster Analysis for Better Segmentation: A Study on Branded Female Personal Care Products. TS Rani Journal of Marketing & Communication 5 (1), 2009 | 8 | 2009 |
| Religion and society GSJ Kumar MD Publications Pvt. Ltd., 1996 | 8 | 1996 |
| International business strategy: perspectives on implementation in emerging markets S Raghunath, EL Rose Springer, 2016 | 6 | 2016 |
| Social Fluidity Mapping System—A Way to Reduce Social Stigma in Business Failures P Baba Gnanakumar Entrepreneurial Ecosystem: Perspectives from Emerging Economies, 241-257, 2015 | 6 | 2015 |
| Rural retail revolution: The rise of rural market A Gupta South Asian Journal of Marketing & Management Research 1 (3), 34-53, 2011 | 6 | 2011 |
| Dissimilar of customer perception and expectation among rural and urban markets SS Shanthakumari, P Kannan Journal of contemporary research in management 5 (2), 105-113, 2010 | 5 | 2010 |
| Social-marketing activities to augment brands of faith in diversified marketing in India P Baba Gnanakumar Selected Papers from the Asia-Pacific Conference on Economics & Finance …, 2017 | 4 | 2017 |
| International Finance for Infrastructure Development R PRADHAN India: Bloomsbury, 2012 | 4 | 2012 |
| Management of contract farming in livestock: a case of poultary industry S Zakir UAS, Dharwad, 2008 | 4 | 2008 |
| Financial feasibility of investments in contract poultry farming PB Gnanakumar Indian Journal of Marketing 37 (12), 2007 | 4 | 2007 |
| Reinforcement of Brands Inspired by Faith with the Paradox of Cultural Divergence in Indian FMCG Market PB Gnanakumar IIM Kozhikode Society & Management Review 9 (1), 96-107, 2020 | 3 | 2020 |
| International business in the context of emerging markets S Raghunath, EL Rose International Business Strategy: Perspectives on Implementation in Emerging …, 2017 | 3 | 2017 |
| Vicious cross-licensing strategy for technology spread: Case study of Samsung Electronics B Gnanakumar International Business Strategy: Perspectives on Implementation in Emerging …, 2017 | 3 | 2017 |
| Marketing Problems Faced by Self Help Groups (SHG) in Tamil Nadu R Parthiban, PB Gnanakumar International Journal of Science and Research (IJSR) 5 (7), 2016 | 3 | 2016 |
Mathew J. ManimalaProfessor of Organizational Behaviour, Indian Institute of Management BangaloreVerified email at iimb.ernet.in
