| Self and Identity of Being an Ideal Woman: An Exploratory Qualitative Study GP Ranjitha, AB Unnithan IIM Kozhikode Society & Management Review 7 (1), 33-44, 2018 | 16 | 2018 |
| Consumption to compensate for the feeling of “loss of ownership of self” Women’s journeys through the liminal transitions of marriage R GP, AB Unnithan, RW Belk International Journal of Consumer Studies 47 (1), 350-372, 2023 | 5 | 2023 |
| Collaborative Consumption: The Future of Sharing Economy GP Ranjitha, K Jeesha Dealing with Socially Responsible Consumers: Studies in Marketing, 69-81, 2023 | 3 | 2023 |
| How does pandemic force social enterprises to evolve?–A case study of ThankUFoods GP Ranjitha, RS Sinha, A Paul, RSS Jayanth Emerald Emerging Markets Case Studies 12 (3), 1-21, 2022 | 2 | 2022 |
| Work is Worship and Worker is the Leader: Reigniting Leadership through VACHANA Philosophy G Sinnoor, R GP Academy of Management Proceedings 2023 (1), 12850, 2023 | | 2023 |
| The Ideal Woman’s Reflection in the Distorted Mirror of Marketing R GP, AB Unnithan Indian Institute of Management Kozhikode, 2017 | | 2017 |
| The Ideal Woman’s Reflection in the Distorted Mirror of Marketing GP Ranjitha, AB Unnithan Indian Institute of Management Kozhikode Working papers, 2017 | | 2017 |
| Branding Conceptualization and Research: Evolving Understanding and Emerging Research Areas R Gp, J Thomas Indian Institute of Management Kozhikode, 2016 | | 2016 |
Anandakuttan B UnnithanProfessor of Marketing, Indian Institute of Management KozhikodeVerified email at iimk.ac.in
