| Determinants of organic food consumption. A systematic literature review on motives and barriers S Kushwah, A Dhir, M Sagar, B Gupta Appetite 143, 104402, 2019 | 490 | 2019 |
| Understanding consumer resistance to the consumption of organic food. A study of ethical consumption, purchasing, and choice behaviour S Kushwah, A Dhir, M Sagar Food Quality and Preference 77, 1-14, 2019 | 309 | 2019 |
| Ethical consumption intentions and choice behavior towards organic food. Moderation role of buying and environmental concerns S Kushwah, A Dhir, M Sagar Journal of Cleaner Production 236, 117519, 2019 | 303 | 2019 |
| Performance measurement and management frameworks: Research trends of the last two decades N Yadav, M Sagar Business Process Management Journal 19 (6), 947-971, 2013 | 219 | 2013 |
| Integrated risk management in agriculture: an inductive research S Singla, M Sagar The Journal of Risk Finance 13 (3), 199-214, 2012 | 69 | 2012 |
| Cognitive bias in salespersons in specialty drug selling of pharmaceutical industry S Wasuja, M Sagar, Sushil International Journal of Pharmaceutical and Healthcare Marketing 6 (4), 310-335, 2012 | 68 | 2012 |
| Ethical Positioning Index (EPI): An innovative tool for differential brand positioning M Sagar, R Khandelwal, A Mittal, D Singh Corporate Communications: An International Journal 16 (2), 124-138, 2011 | 52 | 2011 |
| Revisiting performance measurement and management: deriving linkages with strategic management theories N Yadav, Sushil, M Sagar International Journal of Business Performance Management 15 (2), 87-105, 2014 | 49 | 2014 |
| Effectiveness of cause‐related marketing for differential positioning of market entrant in developing market: An exploratory study in Indian context D Shree, A Gupta, M Sagar International Journal of Nonprofit and Voluntary Sector Marketing 22 (2), e1573, 2017 | 42 | 2017 |
| Modeling strategic performance management of automobile manufacturing enterprises: an Indian context N Yadav, S -, M Sagar Journal of Modelling in Management 10 (2), 198-225, 2015 | 38 | 2015 |
| Modified total interpretive structural modeling of marketing flexibility factors for Indian telecommunications service providers A Yadav, M Sagar Global Journal of Flexible Systems Management 22, 307-330, 2021 | 35 | 2021 |
| Consumer confusion: A systematic review and research directions V Chauhan, M Sagar Journal of Consumer Marketing 38 (4), 445-456, 2021 | 35 | 2021 |
| Factors affecting customer loyalty in cloud computing: A customer defection-centric view to develop a void-in-customer loyalty amplification model M Sagar, S Bora, A Gangwal, P Gupta, A Kumar, A Agarwal Global Journal of Flexible Systems Management 14, 143-156, 2013 | 35 | 2013 |
| Critical success factors for next generation technical education institutions S Kashiramka, M Sagar, AK Dubey, A Mehndiratta Benchmarking: An International Journal 28 (5), 1605-1621, 2021 | 32 | 2021 |
| Framework of ethical brand positioning: A case study of anchor M Sagar, D Singh, DP Agrawal Journal of management research 6 (2), 72-83, 2006 | 31 | 2006 |
| Consumer confusion in healthcare decision-making and choice: A qualitative exploration of patient confusion V Chauhan, M Sagar Journal of Marketing Theory and Practice 29 (3), 323-342, 2021 | 27 | 2021 |
| Apparel consumption and embodied experiences of gay men and transgender women in India: Variety and ambivalence, fit issues, LGBT-fashion brands, and affordability V Chauhan, KL Reddy-Best, M Sagar, A Sharma, K Lamba Journal of homosexuality 68 (9), 1444-1470, 2021 | 24 | 2021 |
| The impact of culture on consumer’s perception of brand identity: Evidences from Gulf countries S Kushwah, D Shree, S Rezaei, M Sagar Journal of Islamic Marketing 11 (2), 479-496, 2020 | 24 | 2020 |
| Reforms in technical education sector: evidence from World Bank-assisted technical education quality improvement programme in India A Dubey, A Mehndiratta, M Sagar, S Kashiramka Higher Education 78, 273-299, 2019 | 24 | 2019 |
| Exploring patient choice in India: A study on hospital selection V Chauhan, A Sharma, M Sagar International Journal of Healthcare Management 14 (2), 610-620, 2021 | 21 | 2021 |
Shiksha Singh KushwahAssistant Professor, Netaji Subhas University of Technology, DelhiVerified email at nsut.ac.in
