| Consumer Behaviour – A key influencer of rural market potential R Dhivya International Journal of Management 4 (5), 33-41, 2013 | 13 | 2013 |
| Investors’ preference towards financial Investments – Some survey evidence R Dhivya, C Sekar Indian Journal of Finance 4 (7), 39, 2010 | 8 | 2010 |
| An analysis of consumer electronics products to determine the impact of digital marketing on customer purchasing behaviour R Dhivya, G Shinde, BM Bandgar, CM Velu, A Sade, Y Sucharitha Journal of Positive School Psychology, 6986-6995, 2022 | 5 | 2022 |
| Food Safety and Quality – A Factor Analysis Approach to Consumer Perception R Dhivya International Journal of Commerce and Business Management 7 (1), 26-32, 2014 | 3 | 2014 |
| Food safety and quality assurance along a value chain-perspectives towards developing country R Dhivya, P Karthikeyan, P Karthika AIP Conference Proceedings 2387 (1), 2021 | 1 | 2021 |
| Food Safety and Consumer Behavior in India and Japan: Comparative Literature Review R Dhivya, N Takashino, K Fuyuki Journal of Farm Management Economics 48, 84-96, 2017 | 1 | 2017 |
| Internet Shopping - What Tends to Come Back for More? R Dhivya, SD Sivakumar, S Selavanayaki International Journal of Business and General Management 5 (5), 13-24, 2016 | 1 | 2016 |
| THE GOLDEN SPICE: A SPOTLIGHT ON THE TURMERIC PROCESSORS BEHIND THE SPICE IN ERODE DISTRICT Venkatesa Palanichamy N , Santhosh Kumar M , Kalpana M , Balakrishnan, N ... ShodhKosh: Journal of Visual and Performing Arts 5 (6), 494-504, 2024 | | 2024 |
| INSIGHTS INTO EXPANSION: A SWOT ANALYSIS & NEED ASSESSMENT OF TAPIOCA MICRO FOOD PROCESSING INDUSTRIES IN SALEM DISTRICT, TAMIL NADU Venkatesa Palanichamy N, Kalpana M, Balakrishnan N, Balamurugan V, Suresh A ... ShodhKosh: Journal of Visual and Performing Arts 5 (6), 479-585, 2024 | | 2024 |
| EXPLORING THE POTENTIAL: A COMPREHENSIVE ANALYSIS OF THE TAPIOCA MICRO FOOD PROCESSING INDUSTRY IN SALEM DISTRICT, TAMIL NADU Venkatesa Palanichamy N, Kalpana M, Balakrishnan N, Balamurugan V, Suresh A ... ShodhKosh: Journal of Visual and Performing Arts 5 (6), 505-516, 2024 | | 2024 |
| LEVERAGING MACHINE LEARNING MODELS FOR EXPORT ASSESSMENT OF BASMATI AND NON-BASMATI RICE IN TAMIL NADU VPN Bharathi, K Muthusamy, B Natarajan, S Appavu, B Vasudevan, ... FEB-FRESENIUS ENVIRONMENTAL BULLETIN, 1619, 2024 | | 2024 |
| A Review on Value Chain Analysis of Millets Venkatesa Palanichamy N , Santhosh Kumar M , Kalpana M , Balakrishnan, N ... Journal of Basic and Applied Research International 30 (3), 76-85, 2024 | | 2024 |
| A Review on Consumer Patterns and Behaviours’ Towards Generic Medicines Venkatesa Palanichamy N , Santhosh Kumar M , Kalpana M , Balakrishnan, N ... Advances in Research 25 (4), 456-464, 2024 | | 2024 |
| An Analysis of Tamil Nadu Income- Based Consumption Patterns and Consumer Behaviour for Jaggery and Khandsari Sugar: A Review Venkatesa Palanichamy N , Balakrishnan, N , Kalpana M , Rajavel M and Dhivya R Advances in Research 25 (4), 421-429, 2024 | | 2024 |
| Review of Consumer Purchasing Patterns for Milk Products in Coimbatore District, Tamil Nadu, India Venkatesa Palanichamy N , Kalpana M , Balakrishnan, N, Rajavel M and Dhivya R Asian Journal of Current Research 24 (8), 17-29, 2024 | | 2024 |
| A Review on Economic Viability and Challenges in Mushroom Agribusiness in Tamil Nadu, India Venkatesa Palanichamy N. , Santhosh Kumar M. , Kalpana M , Balakrishnan, N ... Asian Journal of Current Research 9 (3), 135-142, 2024 | | 2024 |
| Farmers' Preferences for Different Brands and the Challenges they have in Finding High-quality Tomato Seeds: A Review Venkatesa Palanichamy N , Balakrishnan, N , Kalpana M, Rajavel M, Dhivya, R Asian Journal of Advances in Agricultural Research 24 (9), 21-29, 2024 | | 2024 |
| Small-Scale Success: How Palm-Based Products are Thriving in Cottage Industries in Thoothukudi district Venkatesa Palanichamy Narasimma Bharathi, Kalpana Muthuswamy, Balakrishnan ... The Bioscan - An international quarterly journal on life sciences, 2023 | | 2023 |
| A study on value chain analysis and constraints faced by vegetable processing units in Nilgiris District Venkatesa Palanichamy Narasimma Bharathi, Kalpana Muthuswamy, Balakrishnan ... Advances in Plant Sciences 36 (1), 1 to 5, 2023 | | 2023 |
| A study on challenges faced by micro and small-scale mango processing units in Krishnagiri district of Tamil Nadu Venkatesa Palanichamy Narasimma Bharathi, Kalpana Muthuswamy, Balakrishnan ... Advances in Plant Sciences 36 (1), 6 to 12, 2023 | | 2023 |
DR.C.SEKARTAMIL NADU AGRICULTURAL UNIVERSITY COIMBATOREVerified email at tnau.ac.in
