| A review of impulse buying behavior G Muruganantham, RS Bhakat International Journal of Marketing Studies 5 (3), 149, 2013 | 771 | 2013 |
| Application of interpretive structural modelling for analysing barriers to total quality management practices implementation in the automotive sector G Muruganantham, S Vinodh, CS Arun, K Ramesh Total Quality Management & Business Excellence 29 (5-6), 524-545, 2018 | 67 | 2018 |
| Antecedents and consequences of private brand purchase G Muruganantham, K Priyadharshini International Journal of Retail & Distribution Management, 2017 | 55 | 2017 |
| Dimensions of job advertisement as signals for achieving job seeker’s application intention M Ganesan, SP Antony, EP George Journal of Management Development, 2018 | 49 | 2018 |
| Case study on Corporate Social Responsibility of MNC’s in India,’ G Muruganantham International Trade & Academic Research Conference (ITARC), London, 2010 | 26 | 2010 |
| An Empirical Study of Impulse Buying Behavior in Online Bookstores G Muruganantham, RS Bhakat International Journal of Online Marketing (IJOM) 3 (3), 1-17, 2013 | 16 | 2013 |
| Retail Revolution G Muruganantham, S Kaliyamoorthy Marketing Mastermind, 15-21, 2005 | 7 | 2005 |
| A study on the effectiveness of aesthetically appealing print recruitment advertisement M Ganesan, EP George Management Research Review, 2019 | 5 | 2019 |
| Effect of inflation on Indian consumer’s purchase intention G Muruganantham, RS BHAKAT, K Priyadharshini 11th EBES CONFERENCE, 166, 2013 | 5 | 2013 |
| Celebrity Effect on Brand Positioning: A Study With Reference to Female Personal Care Products G Muruganantham, S Kaliyamoorthy International Journal of Applied Management and Technology 7 (1), 5, 2009 | 5 | 2009 |
| Role of Celebrities in Two Wheeler Advertisements: A study with special reference to Karaikudi Town G Muruganantham, S Kaliyamoorthy Indian Journal of Marketing 36 (12), 2006 | 5 | 2006 |
| & Bhakat, RS (2013). A Review of Impulse Buying Behavior G Muruganantham International Journal of Marketing Studies 5 (3), 153-156, 0 | 5 | |
| Private label retailers: Systematic review of winning strategies G Muruganantham, K Priyadharshini The Marketing Review 17 (1), 117-143, 2017 | 4 | 2017 |
| Indian consumers attitude towards green products G Muruganantham International Journal of Social Entrepreneurship and Innovation 2 (4), 293-311, 2013 | 3 | 2013 |
| Celebrity endorsement–a competitive tool for brand positioning G Muruganantham, S Kaliyamoorthy International Journal of Value Chain Management 3 (4), 386-400, 2009 | 3 | 2009 |
| Factors Influencing the Buying Behaviour of chocolates G Muruganantham, P Biswas Journal of Management Thought and Practice 3 (2), 31, 2011 | 1 | 2011 |
| Role of celebrity endorsement in brand positioning_a study with reference to personal care products in Chennai city G Muruganantham Karaikudi, 2008 | 1 | 2008 |
| An Exploration of Various Dimensions in Job Advertisements for Effective Recruitment G Muruganantham, GE Princess | | 2017 |
| An Empirical Study on K Saxena, PM Madhani, M Sharma, T Shah, G Muruganantham, P Biswas, ... Journal of Management 3 (2), 2011 | | 2011 |
| Retail Merchandising in India G Muruganantham, DM Sezhiyan Journal of Business and Retail Management Research 5 (1), 2010 | | 2010 |
