| Coffee Experience and Drivers of Satisfaction, Loyalty in a Coffee outlet-With special reference to" café coffee day.". AS Sathish, R Venkatesakumar Journal of Contemporary Management Research 5 (2), 2011 | 51 | 2011 |
| CUSTOMER EXPERIENCE MANAGEMENT AND STORE LOYALTY IN CORPORATE RETAILING-WITH SPECIAL REFERENCE TO" SONY WORLD". AS Sathish, R Venkatesakumar Annamalai International Journal of Business Studies & Research 3 (1), 2011 | 35 | 2011 |
| A Graph Theory Based Systematic Literature Network Analysis M Pachayappan, R Venkatesakumar Theoretical Economics Letters 8, 960-80, 2018 | 21 | 2018 |
| Sentiment analysis of consumer reviews – a comparison of organic and regular food products usage B Rajeswari, S Madhavan, R Venkatesakumar, S Riasudeen Rajagiri Management Journal 14 (2), 155-167, 2020 | 16 | 2020 |
| Distribution characteristics of star ratings in online consumer reviews R Venkatesakumar, S Vijayakumar, S Riasudeen, S Madhavan, ... Vilakshan-XIMB Journal of Management, 2020 | 7 | 2020 |
| Brand personality scales for media: a story in the making R Venkatesakumar, Abhishekumar The Business and Management Review 5 (1), 1-9, 2014 | 7 | 2014 |
| Mediating role of job satisfaction in the relationship between task characteristics and life satisfaction S Riasudeen, R Venkatesakumar Indore Management Journal 6, 25-34, 2014 | 6 | 2014 |
| Consumers’ assertive and aggressive behaviour–role of problem recognition styles, information search and demographic variables: young Chinese customers in India P Ganesan, R Venkatesakumar, GV Sampth, AS Sathish World Review of Business Research 1 (4), 84-96, 2011 | 6 | 2011 |
| Creating a Business-Media Brand Personality Scale Abhishekkumar, R Venkatesakumar International Journal of Business and Social Science 6 (4), 50-61, 2015 | 5 | 2015 |
| Single Celebrity Endorsement on Multiple Products – a comparison of high value versus low value items R Venkatesakumar, S Riasudeen, AS Sathish Indore Management Journal 5 (2), 13-22, 2013 | 5* | 2013 |
| Celebrity endorsement—The North–South divide R Venkatesakumar, R Sathyanarayanan, AS Sathish Asia-Pacific Journal of Management Research and Innovation 8 (2), 155-163, 2012 | 5 | 2012 |
| Perception of product attributes in brand switching behaviour—an explanation through multidimensional scaling R Venkatesakumar, D Ramkumar, PT Rajan Management and Labour Studies 33 (1), 142-156, 2008 | 5 | 2008 |
| Brand Switching: a study of rural consumers. P Ganesan, R Venkatesakumar Udyog Pragati – the journal for practicing managers 27 (2), 36-40, 2003 | 5 | 2003 |
| Application of Social Network Analysis [SNA] metrics for Systematic Literature Review [SLR] R Venkatesakumar, M Pachayappan Man in India 97 (4), 233-47, 2017 | 4 | 2017 |
| Problem recognition styles and attributes evaluation-an approach to market segmentation R Venkatesakumar, D Ramakumar, P Thillalirajan ASBM Journal of Management 1 (1), 128, 2008 | 4 | 2008 |
| Exploring the Dimensions of Pilgrims' Experiences AS Sathish, R Venkatesakumar Indian Journal of Marketing 44 (4), 5-16, 2014 | 3 | 2014 |
| A methodology for structured literature network meta-analysis P Murugaiyan, R Venkatesakumar Emerald, 2020 | 2 | 2020 |
| Task characteristics, task process, task structure and their relationship with work and personal burnout S Riasudeen, PT Srinivasan, R Venkatesakumar South Asian Journal of Human Resources Management 1 (2), 153-174, 2014 | 2 | 2014 |
| MOOD EFFECTS ON CELEBRITY CREDIBILITY EVALUATION-A COMPARISON OF EMERGING AND MATURED SPORT CELEBRITIES. S Sundar, R Venkatesakumar Annamalai International Journal of Business Studies & Research 5 (1), 2013 | 2 | 2013 |
| STAR RATINGS IN ONLINE CONSUMER REVIEWS-EMOTIONS OR EVIDENCE? G Vidyashankar, S Madhavan, R Venkatesakumar Journal of Contemporary Management Research 15 (1), 1-16, 2021 | 1 | 2021 |
sathish arumbi saravananProfessorVerified email at vit.ac.in
