Celebrity Endorsement & Consumer Buying Intention–A Dyadic Exploration in Indian Context K Gaurav, P Kumari International journal of basic and applied research 9 (7), 184-203, 2019 | 6 | 2019 |
Innovation in design of traditional mashru textile for product diversification P kumari Maharaja Sayajirao University of Baroda, 2021 | 4 | 2021 |
Innovation in design of traditional Mashru textile for product diversification P Kumari PQDT-Global, 2021 | 4 | 2021 |
A treatise on Recent Trends and Sustainability in Crafts & Design T Gupta, B Mistry, BS Gupta International Conference on Recent Trends and Sustainability in Crafts …, 2017 | 3 | 2017 |
Resurgence of Lost Technique: An Approach for Design Innovation in Mashru Textiles P Kumari, A Karolia The Indian Journal of Home Science, 2020: 32 (2), 2020 | 2 | 2020 |
A Composite Study of Mashru Textiles: Global Connect, Features & Possibilities P Kumari, A Karolia Research Journal Dogo Rangsang 10 (11), 02, 2020 | 2 | 2020 |
The Influence of Celebrity Endorsements on the Buying Intension of Young Consumers in India K Gaurav, P Kumari GRIN Verlag, 2017 | 1 | 2017 |
Mashru-A Joyful Disposition of Colour P Kumari INCFAT ‘22, 57, 2022 | | 2022 |
Mesmerizing Mashru Craft and Need of Grographical Indication (GI) DP kumari Case Handbook of Fashion, Retail and Management 1, 410-422, 2017 | | 2017 |
Strengthening craft through tourism: A case study on Mashru DP kumari International Conference proceedings of World Congress on Interrelationship …, 2016 | | 2016 |
DESIGN INTERVENTION IN MASHRU-A MYSTICAL FABRIC OF GUJARAT P Kumari, A Karolia | | |
Craftsman and Consumer: Need Driven Innovation for Handloom Silk of Bihar P Kumari, A Karolia A treatise on Recent Trends and Sustainability in Crafts & Design, 8, 0 | | |