| Application of Herzberg two-factor theory model for motivating retail salesforce VVDP Kotni, V Karumuri IUP Journal of Organizational Behavior 17 (1), 24-42, 2018 | 142 | 2018 |
| Prospects and Problems of Indian Rural Markets DP Kotni ZENITH International Journal of Business Economics and Management Research 2 …, 2012 | 51 | 2012 |
| Identification of Sales force Engagement Drivers: A Study of Selected Retail Outlets in Visakhapatnam DPK V V, V K Prabandhan: Indian Journal of Management 7 (7), 31 to 45, 2014 | 21* | 2014 |
| VALUE CHAIN MANAGEMENT IN MARINE FISHERIES: A CASE STUDY OF ANDHRA PRADESH VVDP Kotni International Journal of Managing Value and Supply Chains (IJMVSC) 7 (2), 9-19, 2016 | 17* | 2016 |
| An integrated artificial intelligence framework for knowledge production and B2B marketing rational analysis for enhancing business performance A Dondapati, N Sheoliha, J Panduro-Ramirez, R Bakhare, PM Sreejith, ... Materials Today: Proceedings 56, 2232-2235, 2022 | 16 | 2022 |
| Impact of retail services on retail sales. DP KOTNI Journal of Business & Retail Management Research 6 (1), 73-81, 2011 | 12 | 2011 |
| E-Hrm-a Paradigm Shift in Hr Practices and Its Effects on Perception of Employees Towards Accepting This New Technology VVDP Kotni Indian Journal of Management, 2019 | 11 | 2019 |
| Paradigm shift from attracting footfalls for retail store to getting hits for e-stores: An evaluation of decision-making attributes in e-tailing VVDP Kotni Global Business Review 18 (5), 1215-1237, 2017 | 11 | 2017 |
| The Banned Surrogate Marketing as brand new Brand Extension Advertising DPK VV International Journal of Research in Commerce and Management (e-Journal) 2 …, 2011 | 10* | 2011 |
| PROBLEMS & PROSPECTS OF GREEN MARKETING VVDP Kotni MITS International Journal of Business Research 4 (2), 86-90, 2017 | 9 | 2017 |
| Impact of Store Layout Design on Customer Shopping Experience: A Study of FMCG Retail Outlets in Hyderabad, India VVDP Kotni Annual Australian Business and Social Science Research Conference, 2016 | 8 | 2016 |
| A Study On Value Chain Management Practices Of Fresh Fish: An Empirical Study Of Coastal Andhra Pradesh Marine Fisheries VVDP Kotni IOSR Journal of Business and Management 16 (1), 80-90, 2014 | 8 | 2014 |
| Evaluation of In-Store Services to enhance the customer satisfaction DPK V V The IUP Journal of Marketing Management 15 (3), 7-36, 2016 | 6 | 2016 |
| A Study on Attributes of Customer Patronage toward Choosing a Fast Food Retail Outlet VVDP Kotni Jindal Journal of Business Research 4 (1-2), 126-137, 2015 | 6 | 2015 |
| An Adapted Model for Consumer Decision Making Process of Hand Sanitizer Products in COVID-19 Scenario VVDP Kotni Dogo Rangsang Research Journal 10 (10 (2)), 363-374, 2020 | 5 | 2020 |
| Perception of the retailers towards marketing mix strategies: An empirical case study on the soft drink market in Visakhapatnam VVDP Kotni Indian Journal of Marketing 44 (6), 24-36, 2014 | 5 | 2014 |
| A study on internal mechanism of marketing information system V Kotni IJCST 2 (3), 64-67, 2011 | 5 | 2011 |
| Dynamics of Employee Engagement: A Case Study DPK V V International Journal of Management and Business Studies (IJMBS) 1 (2), 31 to 35, 2011 | 5* | 2011 |
| Machine Learning for the Manufacturing of Digital Marketing Techniques and Its Impact on Health Care System PR Kapula, A Singh, SP Khan, S Kumar, VVDP Kotni, H Pallathadka Proceedings of Second International Conference in Mechanical and Energy …, 2022 | 4 | 2022 |
| Conceptual Study on Retail Value Chain Management DPK V V International Journal of Multidisciplinary Educational Research (IJMER) 1 (2 …, 2012 | 4* | 2012 |
