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Dr. M. Vijayakumar
Dr. M. Vijayakumar
Professor & Head, Department of Management Studies, K.S.Rangasamy College of Technology
Verified email at ksrct.ac.in
Title
Cited by
Cited by
Year
Emotional intelligence: A review of emotional intelligence effect on organizational commitment, job satisfaction and job stress
MS Navas, M Vijayakumar
International Journal of Advance Scientific Research & Development 5 (6), 1-7, 2018
742018
A study on talent management practices and its impact on employee retention in IT industry in Chennai district
RV Dhanalakshmi, KB Gurunathan, M Vijayakumar
Asian Journal of Research in Social Sciences and Humanities 6 (9), 916-929, 2016
172016
A Study on the Complex Nature of Higher Education Leadership: An Innovative Approach
M Prabhuswamy, R Tripathi, M Vijayakumar, T Thulasimani, ...
Challenges of Globalization and Inclusivity in Academic Research, 202-223, 2024
112024
Role of Celebrity Endorser on the Purchase Decision of the Consumers
MV Kumar, M Ramakrishnan
Asian Journal of Research in Social Sciences and Humanities 6 (6), 1029-1042, 2016
112016
Analysis of Enterprise Resource Planning system using VIKOR Method
PN Asifulla A, M. Vijayakumar, M. Ramachandran
REST Journal on Data Analytics and Artificial Intelligence 1 (2), 1-6, 2022
52022
Review On Employees Emotional Intelligence At The Workplace
VM Sharfras Navas
Journal of Positive School Psychology 6 (8), 5665-5672, 2022
52022
A Study On Competency Needs Analysis And Quality Factors For Fresh Recruits
M Vijayakumar, DS Ramalingam
International Journal of Management 3 (2), 299-308, 2012
52012
An Empirical Study of Consumer Awareness on Home Loan Agreement
BS M Vijayakumar
European Journal of Economics, Finance and Administrative Sciences, 1-7, 2010
52010
Advertising to Kids – Rationales & Issues
M Vijayakumar
Research Journal of Social Science and Management 4 (8), 131-137, 2014
4*2014
A Study on the Factors Affecting the Consumers to Default the Housing Loan
M Vijayakumar
Sumedha Journal of Management 5 (4), 82-91, 2016
32016
Housing loan purchase decision of consumers
BS M Vijayakumar
International Journal of Engineering and Management Sciences 3 (2), 184-195, 2012
32012
A study on hierarchical relationship between brand equity dimensions of selected FMCG product
A Karupannan, M Vijayakumar
Sumedha Journal of Management 1 (3), 69-83, 2012
32012
Housing Finance-An Analysis of Post Purchase Behaviour of Consumers
M Vijayakumar, B Subburaj
Indian Journal of Marketing, 2011
32011
ONLINE SHOPPING: MOTIVATIONS FOR PURCHASE, CUSTOMER SATISFACTION AND PRODUCT RETURN
SP VUAYAKUMAR M
Korea Review of International Studies 16 (45), 98-110, 2023
12023
Status of CSR spending in India during the pandemic period
HR Vijayakumar M
CSR & Funding Practices for Sustainable Development, 135-145, 2022
1*2022
SOCIAL MEDIA INFLUENCER MARKETING AND TRENDS: A REVIEW
VM Sanjivini .G, Hariharan .S
International Journal for Research Trends and Innovation 9 (3), 474-477, 2024
2024
A Study on Chatbots and Virtual Assistants in Customer Engagement: A Review
MM Vijayakumar M, Sri Varshini R
International Journal of Engineering and Management Research 14 (1), 204-208, 2024
2024
Impact of Artificial Intelligence on Marketing in India
RM Vijayakumar Mani
Mahsa International Technology and Engineering Conference 3 (1), 1-6, 2024
2024
A STUDY ON CONSUMER SATISFACTION TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO NAMAKKAL DISTRICT
VM SASIKUMAR P
The Seybold Report 17 (06), 785-795, 2022
2022
A Study on the role of HRM practices in Digitalization process
KS Vijayakumar M, Abinaya B
Make in India: Redefined in a Digital Era for Sustainable Development, 238-241, 2022
2022
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