| Digital payment systems: Perception and concerns among urban consumers M Sumathy, KP Vipin IJAR 3 (6), 1118-1122, 2017 | 74 | 2017 |
| A STUDY ON CONSUMER'S ATTITUDE TOWARDS ADVERTISEMENTS THROUGH SOCIAL MEDIA WITH SPECIAL REFERENCE TO FACEBOOK. M Sumathy, KP Vipin CLEAR International Journal of Research in Commerce & Management 7 (12), 2016 | 16 | 2016 |
| Social Media Penetration and Product Information Search by College Students VKP Sumathy M IAR Journal of Humanities and Social Science 2 (6), 30-34, 2021 | | 2021 |
| Consumers’ Attitude and Perception towards Short Message Service (SMS) Advertising through Mobile Phones SM Vipin K.P RESEARCH REVIEW International Journal of Multidisciplinary 3 (11), 307-312, 2018 | | 2018 |
| Consumers‟ Attitude and Perception towards Short Message Service (SMS) Advertising through Mobile Phones VKP Sumathy. M RESEARCH REVIEW International Journal of Multidisciplinary 3 (11), 307-312, 2018 | | 2018 |
| Behavioural Response towards Social Media Advertisements Special Reference to Youth Purchase Intention DMS Vipin.K.P international refereed social science journal, researchers world 8 (4(1 …, 2017 | | 2017 |
| ATTITUDE AND RESPONSE TOWARDS DEMONETISATION OF Rs.500 AND Rs.1000- A STUDY WITH SPECIAL REFERENCE TO RURAL PEOPLE OF KERALA VKPDM Sumathy EPRA International Journal of Economic and Business Review|e-ISSN : 2347 …, 2017 | | 2017 |
| CONSUMERISM AND INFORMATION TECHNOLOGY ISSUES AND CONCERNS PG VIPIN BLOOMSBURY PUBLISHING INDIA PVT. LTD. New Delhi London Oxford New York …, 2017 | | 2017 |
| Do Social Media Advertisements Mislead Users in Their Purchase Decision? MSKP Vipin CONSUMERS IN DIGITAL ERA ISSUES AND CONCERNS, 20-29, 2017 | | 2017 |
| A Study On Role Of Advertisements In Consumer Decision Making With Special Reference To Purchase Of LCD/LED Television In Malappuram District Of Kerala V K.P International Journal of Informative & Futuristic Research 3 (5), 1617-1624, 2016 | | 2016 |
| AN EVALUATION OF DETERMINANTS OF CONSUMER’S PERCEPTION TOWARDS ECO-FRIENDLY PRODUCTS KP Vipin, S M | | |
| AN EVALUATION OF DETERMINANTS OF CONSUMER’S PERCEPTION TOWARDS ECO-FRIENDLY PRODUCTS M Sumathy, KP Vipin | | |
Dr.M.SumathyProfessor&Head, Department of Commerce, Bharathiar University, CoimbatoreVerified email at buc.edu.in
