| Business sustainability and growth in journey of industry 4.0-a case study G Patra, RK Roy New Horizons for Industry 4.0 in Modern Business, 29-50, 2023 | 18 | 2023 |
| Digital employer branding for enabling Gen Y in the ITeS sector in Eastern India G Patra, I Mukhopadhyay, DC Kumar Prabandhan:Indian Journal of Management 12 (3), 38-49, 2019 | 14* | 2019 |
| Distribution and promotion effectiveness on sales-A study of retailer perception G Patra Splint International Journal of Professionals 3 (9), 74-83, 2016 | 5 | 2016 |
| Marketing Exposure a tool for Effective Advertising Campaign. B Kumar, G Patra Journal of Marketing & Communication 8 (1), 2012 | 5 | 2012 |
| Digital Employer Branding for Enabling Gen Yin ITES Sector in India I Mukherjee, G Patra, CK Dash Sumedha Journal of Management 7 (4), 47-59, 2018 | 3 | 2018 |
| Effectiveness of Localized Imagery in the Advertising Layout for FMCG Products. B Kumar, G Patra Journal of Marketing & Communication 7 (1), 2011 | 3 | 2011 |
| Assessing customers’ perceived service quality of mobile service provider: a comparative study of young adults in West Bengal and Chhattisgarh G Patra, S Datta, P Bose Indian Journal of Economics and Business 20 (2), 91-106, 2021 | 2 | 2021 |
| XAI for Society 5.0: Requirements, opportunities, and challenges in the current context G Patra, S Datta XAI Based Intelligent Systems for Society 5.0, 269-293, 2024 | 1 | 2024 |
| How to Digitize the Human Resource Management in the Era of Industry 4.0? A Omrane, M Akbari, G Patra Digital Technologies for Smart Business, Economics and Education: Towards a …, 2023 | 1 | 2023 |
| Students’ Perception of ICT Use in Higher Secondary School Students: An Exploratory Factor Analysis Approach G Patra, S Datta, R Mukherjee Digital Technologies for Smart Business, Economics and Education: Towards a …, 2023 | 1 | 2023 |
| Effectiveness of Working Capital Management on MSME Sustainability in West Bengal M Chakraborty, G Patra, RK Sharma New Business Models in the Course of Global Crises in South Asia: Lessons …, 2021 | 1 | 2021 |
| Business Opportunities for Small Firms Through Digital Platform in Post COVID Era G Patra, S Datta New Business Models in the Course of Global Crises in South Asia: Lessons …, 2021 | 1 | 2021 |
| Television advertisement and its impact on teenagers’ buying behavior-A study in Barasat City Kolkata G Patra, CK Dash, R Patnaik Parikalpana: KIIT Journal of Management 13 (2), 58-66, 2017 | 1 | 2017 |
| Managing talent and branding in learning organization G Patra, S Datta, I Bose The Learning Organization, 2023 | | 2023 |
| Measuring Consumer Perception on Digital Buying: A Lesson from Pandemic G Patra, S Datta Perspectives in Marketing, Innovation and Strategy, 11-18, 2023 | | 2023 |
| Digitalization in Healthcare-A Road Map of AI, ML for Enabling Innovative Healthcare Services G Patra IBA JOURNAL OF MANAGEMENT & LEADERSHIP 16 (1), 43, 2023 | | 2023 |
| Perceived Service Quality of Mobile Providers Through the Lens of Indian Young Adults G Patra, S Datta, A Omrane, P Bose Digital Technologies for Smart Business, Economics and Education: Towards a …, 2023 | | 2023 |
| Digital Technologies for Smart Business, Economics and Education: Towards a Promising Future A Omrane, G Patra, S Datta Springer Nature, 2023 | | 2023 |
| Corporate Social Responsibility and Women Empowerment-A Study of North 24 Parganas, West Bengal, India G Patra, P Bose Finance, Law, and the Crisis of COVID-19: An Interdisciplinary Perspective …, 2022 | | 2022 |
| Retain Talent Through Employer Branding: A Strategic Approach of ITeS in Eastern India G Patra Regional College Of Management, Bhubaneswar 20 (3and4), 65-72, 2020 | | 2020 |
