| Does higher price signal better quality? DPS Verma, SS Gupta Vikalpa 29 (2), 67-78, 2004 | 56 | 2004 |
| We not me who will buy S Sen Gupta, DPS Verma Indian Management 39 (5), 61-5, 2000 | 39 | 2000 |
| Influence of store image on buyers’ product evaluation DPS Verma, S Sen Gupta Journal of Advances in Management Research 2 (1), 47-60, 2005 | 6 | 2005 |
| Re-inventing household shopping patterns and buying roles: Exploring the “new women” in urban India S Sengupta, US Dutta, A Sen AKADEMOS 263, 2018 | 3 | 2018 |
| Social acceptability of energy-efficient lighting S Sengupta Sustainable Smart Cities in India: Challenges and Future Perspectives, 275-294, 2017 | 3 | 2017 |
| Designing A Social Marketing Strategy For “Say No To Plastic Bags” Campaign' S Sengupta, S Mandal, P Kumar DU Journal of Undergraduate Research and Innovation 1 (3), 195-210, 2015 | 1 | 2015 |
| Contending Global Warming by Popularising Environment-Friendly-Fuel Compressed Natural Gas (CNG) S Sengupta, A Sen Making India Disaster Resilient: Challenges and Future Perspectives, 71-85, 2024 | | 2024 |
| Indi al Science an Journal of Spati S Sengupta, A Sen Marketing, 2021 | | 2021 |
| BLACK IS HIDDEN BUT HUGE: ACKNOWLEDGING THE PRESENCE OF HIDDEN ECONOMY IN INDIA S Sengupta INTERNATIONAL JOURNAL 6 (5), 2021 | | 2021 |
| DIGITAL REVOLUTION AND INFORMATION AGE: EMERGENCE OF ECONOMIES OF ATTENTION A Sen, S Sengupta technology 6 (3), 2021 | | 2021 |
| Impact of Covid 19 on Buying Behaviour and Purchase Decision-Making: An Empirical Analysis S Verma, S Sengupta | | 2021 |
| EMERGENCE OF ‘NEW WOMEN’ IN URBAN INDIA: Exploring the Changes in Buying Roles and Media Portrayal in the Wake of Globalization S SENGUPTA, A SEN India as a Model for Global Development, 183, 2018 | | 2018 |
| Women Empowerment and the Role of Women in Purchase Decision-Making: Exploring Linkages Through Systematic Review Of Literature S Verma, S Sengupta | | |
| CHAPTER EMERGENCE OF “NEW WOMEN” IN URBAN INDIA: EXPLORING THE CHANGES IN BUYING ROLES AND MEDIA PORTRAYAL IN THE WAKE OF GLOBALIZATION SOMA SENGUPTA AND ANJAN SEN S SENGUPTA, A SEN | | |
| SOCIAL ACCEPTANCE OF BIODEGRADABLE CARRY BAGS IN DELHI: RE-DESIGNING THE ‘SAY NO TO PLASTIC BAGS’CAMPAIGN DAS Soma Sengupta | | |
| RE-INVENTING A TRADITIONAL GREEN PRODUCT IN THE CONTEMPORARY GLOBALIZED WORLD SOCIAL MARKETING OF TRADITIONAL PERFUME ‘ATTAR’ S Sengupta, A Sen | | |
| Re-Inventing the Traditional Perfume ‘Attar’: Social Marketing of a Green Product S Sengupta, A Sen | | |
