| The battle of private and national brands: Strategies to win a losing battle against the private brands in India AS Shetty, S Manoharan IUP Journal of Business Strategy 9 (3), 32, 2012 | 13 | 2012 |
| Contamination fear and ABS during COVID-19 KR Jayasimha, HS Srivastava, S Manoharan Journal of Services Marketing 35 (5), 657-670, 2021 | 4 | 2021 |
| Digital Payment and Its Growth in the Time of COVID–19 S Manoharan, MP Saravanan, S Paneerselvam Transnational Marketing Journal 9 (2), 319-334, 2021 | 4 | 2021 |
| AMMA brand: Is the political brand name still relevant? S Manoharan Management Today 8 (2), 184-187, 2018 | 1 | 2018 |
| Online Versus Offline Price Expectations of Indian Consumers. R Nargundkar, S Manoharan Journal of Contemporary Research in Management 12 (1), 2017 | 1 | 2017 |
| An Evaluation of Professional Ethics Education in Indian Technological Instituitions RP Dr.S.Manoharan, Dr.S. John Manohar International Conference on Liberal Education and the Future of the University, 2016 | | 2016 |
| E-marketplaces: The new mantra of farmer centric Agri-business marketing in Karnataka DSMR Pujar 10th Annual International Conference on Digital Business, 27, 2016 | | 2016 |
| Maggi Brand Crisis: Does it Impact Consumer Perceptions and Purchasing Intensions DSMDDN Murthy Great Lakes NASMEI International Marketing Conference, 2015 | | 2015 |
| Practitioners Perspective of PLC Theory: A Delphi-based analysis DSMDDN Murthy IMRA-IIMB International Conference, 2015 | | 2015 |
| Visualising 'Brand Sachin' Beyond His Retirement: An Application of CBBE Model MSJ Manohar S Management Today 4 (1), 10-13, 2014 | | 2014 |
| Creating a sustainable business model using location based services (LBS) with respect to smart phone users in Bangalore DSMMS Puranik Third International Conference on Sustainable Business Models in the …, 2014 | | 2014 |
| Hindustan Unilever doing business the sustainable way- A case on select brands SMS Debnath Third Internantional Conference on Sustainable Business Models in the …, 2014 | | 2014 |
| Future of IPL- The Image Makeover Challenge: A critical Analysis using CBBE Pyramid DSJM Dr.S.Manoharan International Conference on Management, Business& Economics-2014, 2014 | | 2014 |
| Future of IPL- The Image Makeover Challenge: A critical analysis using CBBE Pyramid DSJM Dr.S.Manoharan Business Sciences International Research Journal 2 (1), 460-462, 2014 | | 2014 |
| Innovative Approaches in Advertising using mobile and social media marketing S Manoharan National Conference on Challenges, Trends, Opportunities in Organizations by …, 2013 | | 2013 |
| A Strategy Map of Balanced Scorecard in Academic Institutions for Performance Improvement UK PL, L Suganthi, S Vij, HS Bedi, AS Shetty, S Manoharan, JK Sharma, ... | | 2012 |
| A Study on Major Retail Computer Processor Brands in India – A Consumers’ Perspective SMR Saurabh Convergence 2012- 4th International Conference by IFIM B School, Bangalore, 2012 | | 2012 |
| Role of Internal Marketing in Employer Branding- An Insight of selected IT Companies SMDR Nargundkar Great Lakes NASMEI International Marketing C0nference, Chennai, 2012 | | 2012 |
| The making of a lifestyle brand- Is Cafe Coffee Day creating it the Indian way SMR Nargundkar 6th International Conference on Contemporary Business 2012, I.I.T. Delhi …, 2012 | | 2012 |
| Profile of Padmashri Dr.G.Bakthavathsalam, Chairman KG Hospital & Post Graduate Medical Institute, Coimbatore S Manoharan Focus- The International Journal of Management Digest 7 (1), 69-79, 2011 | | 2011 |
