| An effect of selected media’s advertisements on consumers in Rural market: A study with reference to Shivamogga district P HS, M Begum Journal of Rural and Industrial Development Volume 5 (1), 2017 | 4 | 2017 |
| Rural Consumers' Factors of Influence, Place of Influence, and Decision Making Process: An Exclusive Model Based Study HS Prakash, M Begum Indian Journal of Marketing 46 (12), 11-27, 2016 | 3 | 2016 |
| Association and Correlation between the Independent Variables and Buying of Consumer Goods: A Study with Reference to Rural Market of Shivamogga District, Karnataka HS Prakash International Journal of Applied Marketing and Management, 1-7, 2018 | 1 | 2018 |
| MANAGEMENT PRINCIPLES IN AGRICULTURAL ACTIVITIES"- A STUDY WITH SPECIFIC REFERENCE TO PADDY CROP IN SOUTHERN PART OF KARNATAKA AAT Prakash HS, kavitha GC European Chemical Bulletin 12 (S3), 5545-5558, 2023 | | 2023 |
| Rural Consumers' Preferences towards Online Shopping DP H.S. Third Concept An International Journal of Ideas 36 (429), 50-54, 2022 | | 2022 |
| An Empirical Study to understand the "rural Consumer Behavior Cycle" - with special reference to Consumer durable i Southern Parts of India HS Prakash GIS Science Journal 8 (1), 12-47, 2021 | | 2021 |
| Rural Opportunity: Conquer the last mile - A case based analysis HS Prakash Lournal of Management Studies and Academic Research, 7-12, 2018 | | 2018 |
| Quality of service rendered by selected consumer durables in rural market: An emperical study with reference to Mangaluru district, Karnataka HS Prakash Inter-Disciplinary Issues for Empowering Trade, Industry and Society, 272-287, 2016 | | 2016 |
| “Brand Awareness and Preferences towards Fast Moving Consumer Durables”, An Empirical Study with Specific Relevance to Rural Consumers of Mangalore District HS Prakash, M Begum | | |
