| The relationship between green perceived quality and green purchase intention: A three-path mediation approach using green satisfaction and green trust MT Gil, J Jacob International Journal of Business Innovation and Research 15 (3), 301-319, 2018 | 128 | 2018 |
| Testing the mediation of work–family balance in the relationship between work–family conflict and job and family satisfaction M Pattusamy, J Jacob South African Journal of Psychology 46 (2), 218-231, 2016 | 78 | 2016 |
| The mediating role of family-to-work conflict and work-family balance in the relationship between family support and family satisfaction: A three path mediation approach M Pattusamy, J Jacob Current Psychology 36, 812-822, 2017 | 51 | 2017 |
| A test of Greenhaus and Allen (2011) model on work-family balance M Pattusamy, J Jacob Current Psychology 36, 193-202, 2017 | 40 | 2017 |
| The moderating role of sales experience in adaptive selling, customer orientation and job satisfaction in a unionized setting H RM, B Sivakumaran, J Jacob Journal of Business & Industrial Marketing 34 (8), 1724-1735, 2019 | 37 | 2019 |
| Does loyalty and satisfaction support customer retention in life insurance sector?-An empirical study R Venkatesan, J Jacob International Journal of Business Excellence 18 (4), 435-449, 2019 | 17 | 2019 |
| Bayesian structural equation modelling tutorial for novice management researchers RM Harindranath, J Jacob Management Research Review 41 (11), 1254-1270, 2018 | 17 | 2018 |
| Examining the inter-relationships of UTAUT constructs in mobile internet use in India and Germany J Jacob, M Pattusamy Journal of Electronic Commerce in Organizations (JECO) 18 (2), 36-48, 2020 | 15 | 2020 |
| Promotional support: A formative scale development H RM, J Jacob International Journal of Pharmaceutical and Healthcare Marketing 11 (1), 97-110, 2017 | 13 | 2017 |
| Information system continuance usage: moderating role of habit TJ Paul, J Jacob International Journal of Business Information Systems 26 (2), 166-184, 2017 | 10 | 2017 |
| Self-service technology (web interface): Bagozzi's self-regulation processes framework to measure Indian customer loyalty TJ Paul, J Jacob International Journal of Services and Operations Management 32 (2), 224-248, 2019 | 6 | 2019 |
| A two-stage approach for a reflective-formative hierarchical latent variable model for measuring customer loyalty: special case of Indian e-customers TJ Paul, J Jacob International Journal of Electronic Marketing and Retailing 9 (3), 230-253, 2018 | 6 | 2018 |
| Do social ties impact brand switching behaviour in newspapers-measuring the direct and indirect effects D Hemalatha, J Jacob International Journal of Management Practice 12 (2), 261-281, 2019 | 2 | 2019 |
| A mediation analysis on the potential determinants of brand extension success N Murugan, J Jacob International Journal of Business Innovation and Research 14 (4), 502-518, 2017 | 2 | 2017 |
| A brand view on the user acceptance of mobile apps: an evidence from India in the multi-channel context N Murugan, J Jacob International Journal of Electronic Marketing and Retailing 10 (2), 95-117, 2019 | 1 | 2019 |
| Mediating Role Of Service Recovery Performance On The Relationship Between Job Satisfaction And Intention To Stay U Madhanrajan, J Jacob Asian Journal of Research in Social Sciences and Humanities 6 (10), 1474-1485, 2016 | 1 | 2016 |
| Measurement of Airport Efficiency using Data Envelopment Analysis J Jacob Editors-in-Chief, 88, 1997 | 1 | 1997 |
| International Journal of Pharmaceutical and Healthcare Marketing RM Harindranath, J Jacob Marketing 11 (1), 97-110, 2017 | | 2017 |
| DOES MARKETING SUPPORT HELP BRAND EXTENSION SUCCESS? A THREE-PATH MEDIATION MODEL FROM INDIAN PERSPECTIVE N Murugan, J Jacob Asia Pacific Journal of Research Vol: I. Issue XXI, 2015 | | 2015 |
| Developing promotional support as a formative construct and examining its relationship with sales performance in the pharmaceutical industry J Jacob Chennai, 0 | | |
Nithya MuruganNational Institute of Technology CalicutVerified email at nitc.ac.in
Nithya MuruganNational Institute of Technology CalicutVerified email at nitc.ac.in