| Impact of service quality dimensions in internet banking on customer satisfaction A George, GSG Kumar Decision 41, 73-85, 2014 | 263 | 2014 |
| Antecedents of customer satisfaction in internet banking: Technology acceptance model (TAM) redefined A George, GSG Kumar Global business review 14 (4), 627-638, 2013 | 156 | 2013 |
| Determinants of behavioral intention to use mobile wallets--a conceptual model P Sunny, A George Journal of Management (JOM) 5 (5), 52-62, 2018 | 66 | 2018 |
| Developing a research model for mobile wallet adoption and usage A George, P Sunny IIM Kozhikode Society & Management Review 10 (1), 82-98, 2021 | 65 | 2021 |
| Perceptions of Internet banking users—a structural equation modelling (SEM) approach A George IIMB management review 30 (4), 357-368, 2018 | 61 | 2018 |
| Why do people continue using mobile wallets? An empirical analysis amid COVID-19 pandemic A George, P Sunny Journal of Financial Services Marketing, 1, 2022 | 51 | 2022 |
| Impact of service quality dimensions in internet banking on customer satisfaction. Decision, 41 (1), 73–85 A George, GSG Kumar | 25 | 2014 |
| Validation of a scale for measuring problems in internet banking and their effect on customer satisfaction A George, GSG Kumar Vision 19 (4), 312-323, 2015 | 20 | 2015 |
| A conceptual framework of antecedents of service loyalty in health care: Patients’ perspective A George, J Sahadevan IIM Kozhikode Society & Management Review 8 (1), 50-59, 2019 | 17 | 2019 |
| Risks in internet banking: sample evidence from idukki district, kerala A George, GS Gireeshkumar IUP Journal of Bank Management 11 (3), 53, 2012 | 15 | 2012 |
| Brand trust and engagement in social commerce A George, A Joseph, M Abraham, ET Joseph International Journal of Consumer Studies 47 (5), 1791-1809, 2023 | 11 | 2023 |
| Effect of Service Quality Dimensions on Adoption of Internet Banking–An Empirical investigation of Customer’s Perspectives in Kerala GSG Kumar, AP Bijoy, A George International Conference on Business, Finance and Geography. December, 18-19, 2012 | 11 | 2012 |
| Reflections on green purchase behaviour in the era of COVID-19: a conceptual framework A George, AS Nair Vision, 09722629221087363, 2022 | 9 | 2022 |
| Precautions for safe use of internet banking: Scale development and validation A George IIM Kozhikode Society & Management Review 6 (2), 186-195, 2017 | 7 | 2017 |
| What determines behavioural intention in health services? A four-stage loyalty model A George, J Sahadevan Rajagiri Management Journal 18 (2), 180-197, 2023 | 6 | 2023 |
| Impact of Brand Parity on Brand-Related Factors-Customer Satisfaction-Repurchase Intention Continuum: an Empirical Study on Deodorant Brands D Babu, AP George Academy of Marketing Studies Journal 26, 1-19, 2022 | 5 | 2022 |
| A Conceptual Model for the Adoption of Digital Marketing by Micro, Small, and Medium Enterprises B Xavier, A Vanitha, A George International Working Conference on Transfer and Diffusion of IT, 410-420, 2023 | 4 | 2023 |
| SERVICE QUALITY OF HOTEL FLATS-EXPERIENCE OF PHILIPINO TOURISTS. M MADHAVAN, AP George CLEAR International Journal of Research in Commerce & Management 8 (7), 2017 | 3 | 2017 |
| Influence of perceived ease of use and perceived usefulness of service quality in internet banking: A structural equation modelling approach A George, GK GS Rajagiri Management Journal 8 (1), 2-16, 2014 | 3 | 2014 |
| A Customer Centric study on Internet banking in Kerala A George Doctoral Thesis). Mahatma Gandhi university, Kottayam, Kerala, india, 2013 | 3 | 2013 |
