| A Study on Relevance Factor in Effectiveness of Television Advertisements on Consumer Purchase Decision in Salem District‖ K Krishnakumar, K Radha International Journal of Business and Administration Research Review 1 (2 …, 2014 | 14 | 2014 |
| Consumer behaviour and brand preference of Britannia biscuits-An empirical study with reference to Salem, Tamil Nadu K Maruthamuthu, K Krishnakumar, M Vasan Indian Journal of Marketing 36 (8), 2006 | 11 | 2006 |
| Retail Industry in India-A Review MV Dr.K.Krishnakumar, Dr.K.Maruthamuthu The Economic Challenger 9 (36), 25-30, 2007 | 10* | 2007 |
| Impact of Goods and Services Tax (GST) on MSMEs in India KBDK Krishnakumar International Journal of Innovative Technology and Exploring Engineering …, 2019 | 6* | 2019 |
| Quality of Work Life-A Phenomenon for Organisational Success. PMS Dr.K.Krishnakumar Excel International Journal of Multidisciplinary Management Research 3 (11 …, 2012 | 6* | 2012 |
| Brand loyalty on footwear K Krishnakumar, S Kavitha Global Journal for Research Analysis 3 (4), 13-16, 2014 | 5 | 2014 |
| Role of Responsiveness Factor in Enhancing Domestic Airlines Service Quality PB Dr.K.Krishnakumar Indian Journal of Applied Research 2 (1), 2012 | 4 | 2012 |
| An Empirical Study on Factors influencing E-Banking services : with special Reference to ICICI bank in Gobichettipalayam Town. VS Dr. K.Krishnakumar Zenith international Journal of Multidisciplinary Research 2 (6), 131-146, 2011 | 3 | 2011 |
| Switching Behaviour of Tooth Paste (A Study with Reference to Salem City) SS Dr.K.Krishnakumar International Educational Scientific Research Journal 2 (7), 85-86, 2016 | 2 | 2016 |
| Role of Commercial Banks in Socio-Economic Development of SC's and ST's(A Study with special Reference to TAHDCO Schemes in Tamilnadu) PT Dr.K.Krishnakumar Indian Journal of Applied Research 4 (3), 12-13, 2014 | 2 | 2014 |
| An examination on e-service quality in online shopping K Krishnakumar, P Ranjitha Hindu 79, 79.0, 2019 | 1 | 2019 |
| Evaluation of Brand Attributes and Brand Awareness of Personal Care Products in Chennai K Krishnakumar, S Kala IOSR Journal of Business and Management 16 (12), 26-30, 2014 | 1 | 2014 |
| Service quality in airline marketing K Krishnakumar, P Baby International Journal Of Marketing And Management Research 2 (12), 109-119, 2011 | 1 | 2011 |
| Indian aviation industry–A swot analysis K Krishnakumar, P Baby International Journal of Marketing and Management Research 2 (9), 39-50, 2011 | 1 | 2011 |
| INFORMAL RURAL WOMEN ENTREPRENEURS-A STUDY WITH REFERENCE TO SALEM DISTRICT K KRISHNAKUMAR | | 2024 |
| Effect of Bank Credit on the Business Performance of Unorganised Event Management Firms in Salem District. K Krishnakumar, M Arul International Journal of Banking, Risk & Insurance 12 (1), 2024 | | 2024 |
| COVID-19- Issues and Challenges in Indian Economy DKKK Beemabai | | 2020 |
| Passengers’ Expectation And Satisfaction On Service Performance In Indian Railway Catering And Tourism Corporation K Krishnakumar, S Kavitha International Journal of Scientific and Technology Research 9 (2), 3620-3625, 2020 | | 2020 |
| Corporate Social Responsibility During Covid 19 - An Overview DKDK Radha Revisiting CSR in the Post Covid Era - Statuary Guidelines and Societal …, 2020 | | 2020 |
| Impact of Goods and Services Tax(GST) on Covid-19 - CSR Perspective KBDK Krishnakumar Revisiting CSR in the Post Covid Era - Statutory Guidelines and Societal …, 2020 | | 2020 |
