| Role of Packaging on Consumer Buying Behavior - Patan District MM Deliya, P Bhaveshkumar J Global Journal of Management and Business Research 12 (10), 48-68, 2012 | 258 | 2012 |
| The Impact of Covid 19 on Event Management Industry in India BP Gajjar A Global Journal of Management and Business Research: F Real Estate, Event and …, 2020 | 36 | 2020 |
| A study on consumer perception for celebrity & non celebrity endorsement in television commercials for fast moving consumer goods BJ Parmar, RP Patel Global Business and Economics Research Journal 3 (2), 1-11, 2014 | 32 | 2014 |
| Rural banking through internet: A study on use of internet banking among rural consumers BJ Parmar, DB Ranpura, CR Patel, NP Patel Asian Journal of Management Research 3 (2), 325-335, 2013 | 28 | 2013 |
| A study on “differentiator in marketing of fresh fruits and vegetables from supply chain management perspective” M Deliya, C Thakor, B Parmar Commerce and Management 1 (3), 40-57, 2012 | 26 | 2012 |
| Fame versus no name: Gauging the impact of celebrities and non-celebrities endorsement on purchase BKJ Parmar, RP Patel African journal of business management 9 (4), 127-133, 2015 | 25 | 2015 |
| An empirical study on factors affecting adoption of online education VN Chavda, BJ Parmar IIMS journal of management science 11 (3), 185-202, 2020 | 4 | 2020 |
| A Journey From Persuasion To Decision Of Generation Z: Empirical Evidence Of Rhetoric Effect Strategies In Advertisement BJ Parmar, H Gupta Academy of Marketing Studies Journal 27 (2), 2023 | 3 | 2023 |
| Negative Impact of Advertising on Women with specific focus on FMCG products–Patan District M Deliya, MB Parmar, MB Karnavat Global Journal of Management and Business Research 12 (16), 9-15, 2012 | 3 | 2012 |
| Awareness of Micro Insurance Product in Patan District M Deliya, K Patel, B Parmar National Monthly Refereed Journal of Research in Commerce & Management …, 2012 | 2* | 2012 |
| Effectiveness of Celebrity and non-celebrity endorsement on advertisement for FMCG. BJ Parmar International Conference on Technology and Management, MG40-MG43, 2017 | 1 | 2017 |
| Effectiveness of digital rhetoric persuasion on GenZ consumer purchasing decisions BJP Hemant Gupta Global Knowledge, Memory and Communication, 2024 | | 2024 |
| 11 Progress Intention and Sales Revenue Growth in Micro, Small and Medium Enterprises (SMEs) BJ Parmar, CR Patel Sustainability, Green Management, and Performance of SMEs, 199, 2023 | | 2023 |
| The Measurement Model of the Pharmacy Education Service Quality: An Empirical Quest Based on Two Approaches BP Hemant Gupta Indian Journal of Pharmaceutical Education and Research 55 (4), 947-956, 2021 | | 2021 |
| Impact of National Food Security Mission (NFSM) on Production and Stability of Foodgrains and Pulses in India BP Patel P RESEARCH JOURNAL OF AGRICULTURAL SCIENCES 11 (3), 689-692, 2020 | | 2020 |
| Role of ICT in Work-Life Balance: A Integrated Perspective of the Higher Education Sector. BP Minakshi Sehrawat International Journal for Research in Engineering Application & Management …, 2020 | | 2020 |
| A study on consumer’s criteria & preference for purchasing their requirement from organized retail market in Ahmadabad city BP Nishith Bhatt Paripex Indian Journal of research 1 (2), 107-110, 2012 | | 2012 |
| Combating Never Ending Queues at CNG Refueling Stations by Unraveling Science of Chronology: A Conceptual Model Y Parmar, B.J. and Vyas International Conference on Energy & Infrastructure, 509-512, 2012 | | 2012 |
| Petro-Retailing on Shoulders of Celebrities: A Study on Effectiveness of Celebrity Endorsements In Promoting Petroleum Products In India. K Patel, R.P., Parmar, B.J. and Kishore International Conference on Energy & Infrastructure, 477-483, 2012 | | 2012 |
| A study on Impact of Organized Retailer on Unorganized Retailer M Deliya, B Parmar, KK Patel International Journal of Research in Management, Economics and Commerce …, 2012 | | 2012 |
Dr. Chirag PatelDepartment of Business Management, S. P. College of Engineering, Sankalchand Patel UniversityVerified email at spcevng.ac.in
