| “Context” in healthcare information technology resistance: A systematic review of extant literature and agenda for future research M Kumar, JB Singh, R Chandwani, A Gupta International Journal of Information Management 51, 102044, 2020 | 47 | 2020 |
| How to maximize clicks for display advertisement in digital marketing? A reinforcement learning approach V Singh, B Nanavati, AK Kar, A Gupta Information Systems Frontiers, 1-18, 2022 | 39 | 2022 |
| Making sense of the changing face of Google’s search engine results page: an advertiser’s perspective D Sharma, A Gupta, A Mateen, S Pratap Journal of Information, Communication and Ethics in Society 16 (1), 90-107, 2018 | 25 | 2018 |
| Understanding the effect that task complexity has on automation potential and opacity: Implications for algorithmic fairness M Vimalkumar, A Gupta, D Sharma, Y Dwivedi AIS Transactions on Human-Computer Interaction 13 (1), 104-129, 2021 | 23 | 2021 |
| Mapping systemic risk: critical degree and failures distribution in financial networks M Smerlak, B Stoll, A Gupta, JS Magdanz PloS one 10 (7), e0130948, 2015 | 19 | 2015 |
| Exploring the factors affecting sponsored search ad performance A Gupta, A Mateen Marketing Intelligence & Planning 32 (5), 586-599, 2014 | 18 | 2014 |
| Pricing decisions of car aggregation platforms in sharing economy: a developing economy perspective A Gupta, B Saha, P Banerjee Journal of Revenue and Pricing Management 17 (5), 341-355, 2018 | 13 | 2018 |
| Locating resistance to healthcare information technology: A Bourdieusian analysis of doctors' symbolic capital conservation M Kumar, JB Singh, R Chandwani, A Gupta Information Systems Journal 32 (2), 377-413, 2022 | 11 | 2022 |
| Playing games, receiving gifts, creating experiences and building brands S Pratap, A Gupta, A Mateen, K Mahto Marketing Intelligence & Planning 34 (4), 486-503, 2016 | 11 | 2016 |
| Critical connectivity in banking networks A Gupta, MM King, J Magdanz, R Martinez, M Smerlak, B Stoll SFI CSSS. SFI CSSS report, 2013 | 5 | 2013 |
| Optimization of team selection in fantasy cricket: a hybrid approach using recursive feature elimination and genetic algorithm A Jha, AK Kar, A Gupta Annals of Operations Research, 1-29, 2022 | 3 | 2022 |
| Systemic concentration in sponsored search markets: the role of time window in click-through-rate computation A Gupta, B Saha, UK Sarkar ACM Transactions on Management Information Systems (TMIS) 7 (2), 1-26, 2016 | 3 | 2016 |
| A two level message adaptive steganographic approach D Sharma, A Gupta, A Tripathi 2010 International Conference on Advances in Computer Engineering, 139-143, 2010 | 3 | 2010 |
| Factors affecting Consumer Brand Sabotage virality: a study of an Indian brand# boycott R Bhatia, A Gupta, M Vimalkumar, D Sharma Information Systems and e-Business Management, 1-28, 2023 | 2 | 2023 |
| The Effect of Countries' Independent Regulation on Cryptocurrency Markets ZB Ahsan, A Gupta, AK Kar Journal of Global Information Management (JGIM) 31 (1), 1-32, 2023 | 2 | 2023 |
| Combating incumbency advantage of network effects: The role of entrant’s decisions and consumer preferences A Gupta, A Mateen, D Sharma, UK Sarkar, V Cheruvil Thomas Competition and Regulation in Network Industries 20 (1), 3-32, 2019 | 2 | 2019 |
| Emergent heterogeneity in keyword valuation in sponsored search markets: a closer-to-practice perspective A Gupta, B Saha, UK Sarkar Computational Economics 50 (4), 687-710, 2017 | 2 | 2017 |
| Challenging the incumbent: The impact of product quality and network effects D Sharma, A Gupta, U Sarkar | 2 | 2015 |
| Understanding the Role of Time in Content Selection Decisions on OTT Platforms M Vyshakh, A Pandey, K Gupta, A Gupta, PV Ilavarasan, AK Kar, ... International Working Conference on Transfer and Diffusion of IT, 269-277, 2023 | | 2023 |
| An Automatic Deep Reinforcement Learning Based Credit Scoring Model using Deep-Q Network for Classification of Customer Credit Requests S Paul, A Gupta, AK Kar, V Singh 2023 IEEE International Symposium on Technology and Society (ISTAS), 1-8, 2023 | | 2023 |
