| Factors affecting non performing loan in India S Prasanth, P Nivetha, M Ramapriya, S Sudhamathi International Journal of Scientific and Technology Research 9 (1), 1654-1657, 2020 | 20 | 2020 |
| Theory of employee retention strategies M Ramapriya, S Sudhamathi Journal of Interdisciplinary Cycle Research 7 (2), 1111-1119, 2020 | 13 | 2020 |
| The Impact of Corona Virus on NPA and GDP of Indian Economy S Prasanth, S Sudhamathi Retrieved from: Alochana Chakra 9, 2020 | 6 | 2020 |
| Marketing trends using latest technology P Nivetha, S Sudhamathi marketing 5, 3, 2019 | 4 | 2019 |
| A study on emotional intelligence at work place P Nivetha, S Sudhamathi Advance and Innovative Research 8, 2019 | 4 | 2019 |
| challenges faced by banking sector on digital innovation D s.prasanth journal of emerging technologies and innovative research 5 (10), 964-967, 2018 | 4 | 2018 |
| Survival strategies for businesses during Covid-19 lockdown P Nivetha, S Sudhamathi Shanlax International Journal of Management 8 (3), 79-82, 2021 | 3 | 2021 |
| Strategies for sustaining the organizational culture and its dimensions MR Priya, S Sudhamathi Advance and Innovative Research 6 (2), 219, 2019 | 3 | 2019 |
| Factors influencing effectiveness of online advertisement towards consumer purchase decision M Ramapriya, S Sudhamathi International Journal of Recent Technology and Engineering 8 (2), 714-717, 2019 | 3 | 2019 |
| Efficiency of groundnut cultivation in Tamil Nadu S Sudhamathi Science, Technology and Development Journal 8 (12), 361-367, 2019 | 2 | 2019 |
| Bad Bank is Actually a Good Idea S Prasanth, S Sudhamathi International Journal of Management Research and Social Science (IJMRSS) 8 …, 2021 | 1 | 2021 |
| Success of Digital Marketing Development on Women Entrepreneurship P Nivetha, S Prasanth Dogo Rangsang Research Journal 11 (3), 2021 | 1 | 2021 |
| Analysis of Indian bank customer's attitude towards e-banking S Prasanth, S Sudhamathi Shanlax International Journal of Management 8 (4), 82-89, 2021 | 1 | 2021 |
| Role of increas-ing levels of non-performing assets in bank’s deteriorating financial position after covid: A review of literature S Prasanth, S Sudhamathi | 1 | 2021 |
| Non-Performing Assets in Indian Banks: Before and after Corona Pandemic Disease S Prasanth, S SUDHAMATHI JuniKhyat 10 (5), 47-60, 2020 | 1 | 2020 |
| Emotional Intelligence of Working Women During Covid-19 P Nivetha, S Prasanth, S Sudhamathi Prof. Dr. Rashmi Gujrati Dean Management Institute’s Innovation Council …, 2020 | 1 | 2020 |
| THE EMERGING POSITION OF THE INTERNET AS AN ADVERTISING MEDIA S Soniya, S Sudhamathi Advance and Innovative Research 155, 2018 | 1 | 2018 |
| Implementation of Block Chain Digital Finance P Selvam, S Sudhamathi Available at SSRN 4100938, 2022 | | 2022 |
| Role of Increasing Levels of Non-Performing Assets in Bank’s Deteriorating Financial Position After COVID: A Review of Literature P Selvam, S Sudhamathi AIJR Preprints, 2021 | | 2021 |
| Factors Influencing Customer’s At The Time Of Purchasing Of Women Fashion Products Through Digital Marketing In Chennai City S Soniya, S Sudhamathi NATIONAL ANNUAL BUSINESS RESEARCH CONFERENCE ON IMPERATIVE ISSUES IN …, 2020 | | 2020 |
Dr.P.NIVETHAResearch scholar,Alagappa Institute of management, Alagappa universityVerified email at alagappauniversity.ac.in
