| CONSUMERS’BRAND PREFERENCE AND BUYING BEHAVIOUR OF COSMETIC PRODUCTS AT COIMBATORE CITY T NAGANANTHI, M MAHALAKSHMI Intercontinental Journal of Marketing Research Review 4 (1), 12-19, 2016 | 9 | 2016 |
| PERCEPTION OF GARMENT EXPORTERS ON LETTER OF CREDIT IN TIRUPUR CITY MGK Dr. M. Mahalakshmi, Mrs. S. Kalpana, Mr. S. Balakrishnan, Mrs. L. Lalpriya International Journal of Early Childhood Special Education (INT-JECS) 14 (3 …, 2022 | | 2022 |
| Export barriers on Micro, Small and Medium Enterprises (MSME) in India DMM G.Kowsalya Devi The International journal of analytical and experimental modal analysis 14 …, 2022 | | 2022 |
| Cyber Crime: A Growing Threat To Indian E-Banking Sector DMMMS Kalpana Journal of Emerging Technologies and Innovative Research 7 (12), 964-969, 2020 | | 2020 |
| A Study on Customer Buying Behaviour at Phyigital Stores with Special Reference to Coimbatore City MKMMDM Mahalakshmi Emperor Journal of Economics and Social Science Research 2 (Issue - 2), 48-53, 2020 | | 2020 |
| Going Cashless: Stepping towards Digital India DM Mahalakshmi Intercontinental Journal of Finance Research Review 6 (1, special Edition …, 2018 | | 2018 |
| Challenges and Problems of Fabric Industries in Tirupur District M Mahalakshmi Bodhi International Journal of Research in Humanities, Arts and Science 2 (1), 2017 | | 2017 |
| Digital India: A Vision to Transform India into a Digitally Empowered Society and Knowledge Economy DRTN M. MAHALAKSHMI PUNE RESEARCH WORLD, 1-7, 2016 | | 2016 |
| IMPACT OF BRAND LOYALTY ON CONSUMER BUYING BEHAVIOUR TOWARDS BRANDED COSMETIC PRODUCTS-COIMBATORE REGION T Nagananthi, M Mahalakshmi Roots International Journal of Multidisciplinary Researches 2 (no. 4), 322, 2016 | | 2016 |
| Customer Satisfaction towards Apollo Tyres in Coimbatore City International Journal of Business and Administration Rsearch review 1 (11), 2015 | | 2015 |
| Impact of Celebrity Endorsement with Brand Cosmetic Products among the College Students at Coimbatore EPRA Intrnational Journal of Economic and Business Review 3 (Issue 12), 2015 | | 2015 |
| Consumer Attitude on Branded Instant Spice and Masala products in Coimbatore MSK Dr. M. Mahalakshmi International Research Journal of Commerce, Commerce Times, Print journal, 74-81, 2014 | | 2014 |
| Should social spiders be used as predators for the management of house fly? M Loganathan, M Mahalakshmi | | 2006 |
| A STUDY ON FUTURE OF AI IN HUMAN RESOURCE MANAGEMENT M Mahalakshmi, R Indira 8th International Conference on SUSTAINABLE COMMERCE THROUGH AI: UNCOVER THE …, 0 | | |
| RISK MANAGEMENT IN AI POWERED FINANCE M Mahalakshmi, MSM John, MRK Sampath 8th International Conference on SUSTAINABLE COMMERCE THROUGH AI: UNCOVER THE …, 0 | | |
| SUPPLY CHAIN OPTIMIZATION IN AI DRIVEN MARKETING M Mahalakshmi, E Abinaya 8th International Conference on SUSTAINABLE COMMERCE THROUGH AI: UNCOVER THE …, 0 | | |
| A Study on Customer Buying Behaviour at Phygital Stores with Special Reference to Coimbatore City MK MM, M Mahalakshmi | | |
| Impact of Brand Equity on Consumer Buying Behaviour Towards Selected Cosmetic Products In Coimbatore District M MAHALAKSHMI Coimbatore, 0 | | |
| Inspiring 7G's in Business Growth and Sustainability MS Loganathan, M Mahalakshmi, A Kalaiselvi, M Parameswari, ... Shanlax Publications, 0 | | |
| CONSUMER’S IMPULSIVE BUYING BEHAVIOR IN ONLINE SHOPPING BASED ON THE INFLUENCE OF SOCIAL PRESENCE M Mahalakshmi, A Rahini Inspiring 7G's in Business Growth and Sustainability, 7, 0 | | |
