| Effect of sales promotion tools on customer purchase decision with special reference to specialty product (camera) at chennai, tamilnadu C Suresh, K Anandanatarajan, R Sritharan Asia Pacific Journal of Research 1 (21), 2015 | 24 | 2015 |
| Digital marketing through social networking sites (SNS): A field of digital empowerment P Balathandayutham, K Anandanatarajan International Journal of Scientific & Technology Research 9 (02), 734-736, 2020 | 12 | 2020 |
| Price and Green Attitude Towards Environmental Friendly Product in Chidambaram P Balathandayutham, K Anandanatarajan Review of Research Journal, Special Issue 1, 226-231, 2019 | 5 | 2019 |
| INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER ENGAGEMENT TOWARDS DURABLE PRODUCTS P Balathandayutham, K Anandanatarajan International Journal of Research-GRANTHAALAYAH 8 (7), 335-339, 2020 | 4 | 2020 |
| CUSTOMER REATIONSHIP MANAGEMENT – A STRATEGIC TOOL FOR MARKETING DK Anandanatarajan International Journal of Research and Analytical Reviews 4 (1), 996-1002, 2017 | 4 | 2017 |
| Consumer Preference towards Different Types of Advertisements in Social Networking Sites C Magesh, K Tamizhjyothi, A K NISMA Journal of Management, 226-235, 2013 | 4 | 2013 |
| The effect of using social networking sites in office on the job performance of IT professionals DASS Mathew Jacob HOLY GRACE MANAGEMENT REVIEW 5 (1), 136 - 149, 2013 | 2* | 2013 |
| Brand Preference in Indian FMCG Industries: An Emprical Study P Balathandayutham, K Anandanatarajan, R Sritharan INDIFED, Symposium, Chennai, 2012 | 2 | 2012 |
| Effectiveness Of Organizational Citizenship Behavior On Retention: A Study Among The Employees Of BPO Sectors K Anandanatarajan Think India Journal 22 (35), 1274-1278, 2019 | 1 | 2019 |
| Influence Of Job Characteristic’s Construct On Job Performance Among The Employees Of Restaurants DKA Dr. P. Balathandayutham Restaurant Business 118 (9), 334 - 340, 2019 | 1 | 2019 |
| RELATIONSHIP BETWEEN SUBJECTIVE NORMS ON PURCHASE INTENTION OF ORGANIC FOOD: A STUDY WITH CHENNAI CONSUMERS K Anandanatarajan Journal of Xi’an Shiyou University 18 (5), 137 - 146, 2022 | | 2022 |
| INFLUENCE OF PERCEIVED VALUE ON PURCHASE INTENTION OF ORGANIC FOOD: A STUDY WITH CHENNAI CONSUMERS. TR Udhayakumari, K Anandanatarajan Annamalai International Journal of Business Studies & Research 13 (1), 2021 | | 2021 |
| Relationship Between Personality And Leadership Style: A Study Among K Anandanatarajan Think India Journal 23 (4), 1, 2020 | | 2020 |
| Effect of Digital Marketing on Brand Loyalty: A Study Conducted Among Students KA K.JAYADURGA Alochana Chakra Journal, 5204-5210, 2020 | | 2020 |
| Influence Of Job Characteristics Construct On Organisational Commitment Among Employees Of Restaurants DK Anandanatarajan International Journal of Scientific & Technology Research 8 (10), 2428 - 2430, 2019 | | 2019 |
| A Study on the Measurement of Profitability Efficiency of Selected Pharmaceutical Companies in India DKA V.Sundhara Moorthy International Journal of Multidisciplinary 4 (6), 319 - 322, 2019 | | 2019 |
| AN EMPIRICAL STUDY ON THE FINANCIAL CRISIS AND ITS RECOVERY DK Anandanatarajan International Research Journal of Management Science & Technology 9 (5), 70-78, 2018 | | 2018 |
| Relationship between Public Debt and Economic Growth of a Country TVCK Anandanatarajan Asian Journal of Managerial Science 7 (2), 64-67, 2018 | | 2018 |
| A Study on Profitability Evaluation of Select Pharmaceutical Companies in India DKA V. Sundhara Moorthy Journal of Computational Information Systems 3 (14), 128-132, 2018 | | 2018 |
| Impact of Knowledge Sharing and Job Satisfaction among Employees in India with Reference to Information Technology Companies in Bangalore K Anandanatarajan IJRAR-International Journal of Research and Analytical Reviews (IJRAR) 4 (3 …, 2017 | | 2017 |
R. SritharanAssociate Professor, Department of Business Administration, Annamalai UniversityVerified email at annamalaiuniversity.ac.in
