| Celebrity Selection & Role of Celebrities in creating Brand Awareness and Brand Preference-A Literature Review. S Patra, SK Datta Journal of Marketing & Communication 8 (2), 2012 | 48 | 2012 |
| Celebrity Endorsement in India--Emerging Trends and Challenges. S Patra, SK Datta Journal of Marketing & Communication 5 (3), 2010 | 35 | 2010 |
| A study on consumer behaviour towards online shopping in Kolkata P Singhal, S Patra IOSR Journal of Business and Management, 91-102, 2018 | 14 | 2018 |
| Indian sports celebrities as brand endorsers: An analysis based on'Q'score technique S Patra, SK Datta IUP Journal of Marketing Management 9 (3), 57, 2010 | 11 | 2010 |
| A Study on the Perception of Women in Kolkata towards Shampoo R Bhimani, S Patra Journal of Exclusive Management Science 4 (6), 1-8, 2015 | 3 | 2015 |
| Role of Bollywood Celebrities in Generating Brand Awareness and Preference in Kolkata. S Patra, SK Datta Anvesha 7 (4), 2014 | 2 | 2014 |
| Impact of globalization on celebrity endorsement in India [C] P Supriyo, KD Saroj Mana-gerial and Entrepreneurial Developments in the Mediterranean Area, 1402 …, 2009 | 2 | 2009 |
| A STUDY ON THE SPENDING PATTERN AND PREFERRED MODE OF PAYMENT REGARDING ONLINE FOOD ORDERING SERVICE. K Mahensaria, S Patra SHODH SANCHAR BULLETIN 10 (40), 146-151, 2020 | 1* | 2020 |
| Competence of Bollywood Celebrities in Generating Brand Recall in Kolkata S Patra, SK Datta 7th Annual Conference of the EuroMed Academy of Business, 2014 | 1 | 2014 |
| A STUDY FOCUSING ON ONLINE PURCHASE BEHAVIOUR FROM AMAZON, AMONG THE PEOPLE OF KOLKATA K Chhabria, S Patra Redshine Archive 3, 2023 | | 2023 |
| A STUDY ON ONLINE SHOPPING BEHAVIOUR: EVIDENCE FROM KOLKATA IN THE CONTEXT OF GROCERY ITEMS M Sardar, S Patra Redshine Archive 3, 2023 | | 2023 |
| A study on grocery and household items buying behaviour in Kolkata S Neha, S Patra JOURNAL OF SERVICES RESEARCH 20 (2), 53-72, 2020 | | 2020 |
| A STUDY ON AWARENESS OF GREEN PRODUCTS IN KOLKATA SA Akhtar, S Patra IJRAR-International Journal of Research and Analytical Reviews (IJRAR) 7 (2 …, 2020 | | 2020 |
| PG Diploma in Modern Office management D Patra নেতাজি সুভাষ মুক্ত বিশ্ববিদ্যালয়, 2019 | | 2019 |
| Impact of Bollywood Celebrities and Indian Cricketers as Brand Endorser in Kolkata S Patra Asian Journal of Management 8 (2), 251-261, 2017 | | 2017 |
| Branding Opportunities and Challenges for Sports Management Programme in India in 21st Century S Patra Jaipuria International Journal of Management Research, 84-86, 2016 | | 2016 |
| Brand Awareness Generating Capability of Indian Cricketers in Kolkata S Patra, SK Datta Journal of Applied Management-Jidnyasa, 24-35, 2015 | | 2015 |
| Perception of Ladies of Kolkata towards Celebrity Endorsement for beauty creams. P Tahlani, S Patra. IOSR Journal of Business and Management, 46-57., 2015 | | 2015 |
| Impact of “Q” score of Indian Cricketers on Brand Recall and Brand Preference of male and female respondents of Kolkata S Patra Asian Journal of Management 6 (1), 44-52, 2015 | | 2015 |
| “Role of Indian celebrities in establishing Brand–Target Audience connectivity” An Exploratory study S Patra, S Datta | | |
